RealD comes up with the ultimate 3D App for iPad

Earlier this month I mentioned that 3eality’s camera utilized an app on the ipad that worked as a controller and display for the 3D metadata.  Now comes RealD’s Professional Stereo 3D Calculator featuring the ability to calculate:

  • Parallax – know the depth of a shot by seeing the actual positive and negative parallax values at any distance with the subject in focus
  • Separation – learn how various objects in each shot will affect the on-screen image quality based on separation and distance from the cameras (includes “Maximum Positive On-Screen Offset”)
  • Lens – determine the appropriate lens or zoom to achieve the desired 3D effect
  • Shooting style – choose “Converged” or “Parallel” style to customize shots and plan post-production workflow
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  • Camera Setup – set camera model, lens type and interaxial range; test real shots with interactive shot settings and quickly rearrange the setup real-time
  • Stereo Solver™ Mode gives the exact settings needed to accomplish any shot while ensuring far objects’ parallax never goes over defined maximum on-screen offset
  • S3D Calculator Mode functions as a pure 3D reference calculator with interactive value tables.
  • You may order yours from the iTunes store for a mere $299.99
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    Ben Franklin C note has gone 3D. Even the Feds get into the act.

    In an effort to foil counterfeiters, the new $100 bill features a 3D band.
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    Filmlight makes waves with affordable 3D Grading Tools

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    Perhaps Filmlights innovative toolset will also be recognized at the International 3D Society Awards to be presented October 5th. They will be honoring technological innovations in the 3D medium at the historic Roosevelt Hotel which happens to be where the first academy awards were handed out in 1929.

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    Apple develops bold new app for its devices: iClutter

    If you treasure your iPhone and iPad, then are you willing to be bombarded with increased advertising on those handhelds?

    Samuel Axon talks about the new iPhone and OS 4.0 and why the term “Rich Media”  is really about finding new ways to advertise goods and services to the unwitting public.
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    Now it becomes more clear why Flash content is not supported and a push towards HTML5 scripting language is so e$$ential for Apple.

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    “I lost my iPhone and then I lost my job” admits Apple staffer

    Never having lived in Silicon Valley, I can’t say how cutthroat the competition is there. They’ve got the brightest minds, toting the very latest in hardware innovations. However there is a ripple effect when a piece of technology goes missing.  The NY Times reveals how much a lost iPhone is worth especially when it is a market prototype containing some new and interesting features.

    Gizomodo paid a King’s Ransom for it.

    UPDATE: 4.20.10

    Gawker, publisher of Gizmodo may be liable for civil and criminal charges in buying stolen property.

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    Meanwhile,  Jim at MarketSaw speculates on a bold new App that the iPhone may be one day supporting, using a special pair of glasses to deliver 3D content.  Heads up display, anyone?

    UPDATE 4.28.10

    The Official Verdict from Jason Calacanis who knows Gawker and Gizmodo and has a strong opinion on the case which has generated heat from the law.

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    Dede Allen, an extraordinary editor

    The first woman to take sole editing credit on a Hollywood feature.

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    Dede Allen’s imdb credits here

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    iPad users whine: “Where’s my flash video content?”

    I’d be happy simply being able to watch video on my iPhone Facebook page. But even if it was Flash equipped,  AT&T’s network is not up to the task of streaming video effectively.

    For all the talk about Apple pushing towards a more open method of sharing video using HTML5,  Dan Rayburn reminds us:
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    “Apple’s decision not to support Flash on their devices is purely a business decision…”

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    First Soccer, Golf, Ice Hockey in 3D… now what?

    I think Tennis lends itself to great stereo images as the cameras can get low and close in on the action,  The green backgrounds are pleasing and not distracting and the yellow ball really pops!

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    RED Digital Cinema: NAB 2010

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    Michael Cioni defends the Red “ Shooting 4K for online is not overkill!”

    “In the web filmmaker community, a recent debate has been whether the next generation of Ultra-High Resolution is advancing too fast for the creatives and the Internet to keep up.”

    Chud.com presents an article that is both enlightening, yet cautionary as it offers commentary by one of the leaders in Red Camera Post workflow, Michael Cioni, founder of Lightiron Digital.

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    Michael Cioni will be leading a RED CAM workshop in Venice California, Saturday April 24th. http://filmschool.ph/LAworkshops

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    About 3D & Digital Cinema

    If you are a tech head, cinema-phile, movie geek or digital imaging consultant, then we'd like to hear from you. Join us in our quest to explore all things digital and beyond. Of particular interest is how a product or new technology can be deployed and impacts storytelling. It may be something that effects how we download and enjoy filmed entertainment. It may pertain to how primary and secondary color grading will enhance a certain tale. The most important thing is that you are in the driver's seat as far as what you watch and how you choose to consume it.