Archive for April, 2010

North American consumers to lead the way in 3D adoption

Informa Telecoms & Media predicts 20 million homes will be 3D equipped by 2015 with the bulk in Canada and the United States (estimatesd 9 million customers).  ”We believe that 3DTV will take off, but we also believe that 3D TV viewing will be limited until the technology has progressed sufficiently to remove the viewer’s need to wear glasses – which we estimate will be beyond our forecast period.”

HD Video Phone Demo using Nokia N8

Amazon recognizes that education is the key

A whole new set of educational videos and tools popped up recently on Amazon and are intended to help the consumer understand why they need to trade in all that newly acquired HD gear in favor a 3D Home Cinema display system and software.

Less is more. Sony PS3 moves from 1080p to 720p to accomodate dual images.

Hard core gamers will recognize that promises are yet to be kept when Sony realized it could not deliver adequate stereo images in 1080p and so is downscaling to 720p.  But this makes sense as most sporting events on television require a lot of transient fast motion (usually in 720p).  The firmware update is not out yet.  Stay tuned.

RealD comes up with the ultimate 3D App for iPad

Earlier this month I mentioned that 3eality’s camera utilized an app on the ipad that worked as a controller and display for the 3D metadata.  Now comes RealD’s Professional Stereo 3D Calculator featuring the ability to calculate:

  • Parallax – know the depth of a shot by seeing the actual positive and negative parallax values at any distance with the subject in focus
  • Separation – learn how various objects in each shot will affect the on-screen image quality based on separation and distance from the cameras (includes “Maximum Positive On-Screen Offset”)
  • Lens – determine the appropriate lens or zoom to achieve the desired 3D effect
  • Shooting style – choose “Converged” or “Parallel” style to customize shots and plan post-production workflow
  • Camera Setup – set camera model, lens type and interaxial range; test real shots with interactive shot settings and quickly rearrange the setup real-time
  • Stereo Solver™ Mode gives the exact settings needed to accomplish any shot while ensuring far objects’ parallax never goes over defined maximum on-screen offset
  • S3D Calculator Mode functions as a pure 3D reference calculator with interactive value tables.
  • You may order yours from the iTunes store for a mere $299.99
  • Ben Franklin C note has gone 3D. Even the Feds get into the act.

    In an effort to foil counterfeiters, the new $100 bill features a 3D band.
    U.S. Government Unveils New Design for the $100 Note

    Filmlight makes waves with affordable 3D Grading Tools

    At NAB 2010, Filmlight had a warm reception for it film scan, color grading and 3D management tools having recently been awarded four Sci-Tech Oscars from the Academy of Motion Picture Arts & Sciences. “Baselight provides the broadcast TV-focused post facility with tools and capabilities previously only available in much higher-priced systems,” said FilmLight commercial director Peter Stothart.

    Perhaps Filmlights innovative toolset will also be recognized at the International 3D Society Awards to be presented October 5th. They will be honoring technological innovations in the 3D medium at the historic Roosevelt Hotel which happens to be where the first academy awards were handed out in 1929.

    Apple develops bold new app for its devices: iClutter

    If you treasure your iPhone and iPad, then are you willing to be bombarded with increased advertising on those handhelds?

    Samuel Axon talks about the new iPhone and OS 4.0 and why the term “Rich Media”  is really about finding new ways to advertise goods and services to the unwitting public.

    Now it becomes more clear why Flash content is not supported and a push towards HTML5 scripting language is so e$$ential for Apple.

    “I lost my iPhone and then I lost my job” admits Apple staffer

    Never having lived in Silicon Valley, I can’t say how cutthroat the competition is there. They’ve got the brightest minds, toting the very latest in hardware innovations. However there is a ripple effect when a piece of technology goes missing.  The NY Times reveals how much a lost iPhone is worth especially when it is a market prototype containing some new and interesting features.

    Gizomodo paid a King’s Ransom for it.

    UPDATE: 4.20.10

    Gawker, publisher of Gizmodo may be liable for civil and criminal charges in buying stolen property.

    Meanwhile,  Jim at MarketSaw speculates on a bold new App that the iPhone may be one day supporting, using a special pair of glasses to deliver 3D content.  Heads up display, anyone?

    UPDATE 4.28.10

    The Official Verdict from Jason Calacanis who knows Gawker and Gizmodo and has a strong opinion on the case which has generated heat from the law.

    Dede Allen, an extraordinary editor

    The first woman to take sole editing credit on a Hollywood feature.

    She was Arthur Penn’s editor on six films including Bonnie & Clyde and Little Big Man. More recently she cut the The Breakfast Club, Henry & June and The Milagro Beanfield War. In the A.C.E. documentary, The Cutting Edge – Magic of Film Editing, she graciously credits her assistant Jerry Greenberg for the spectacular and disturbing final shootout of Bonnie & Clyde. “He simply put it together and I tightened it up, making very few changes”.

    Dede Allen’s imdb credits here

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    If you are a tech head, cinema-phile, movie geek or digital imaging consultant, then we'd like to hear from you. Join us in our quest to explore all things digital and beyond. Of particular interest is how a product or new technology can be deployed and impacts storytelling. It may be something that effects how we download and enjoy filmed entertainment. It may pertain to how primary and secondary color grading will enhance a certain tale. The most important thing is that you are in the driver's seat as far as what you watch and how you choose to consume it.