Archive for March, 2010

Sports are in the driver’s seat

Three thousand dollars will score you a Panasonic 3D display which might be considered reasonable if you are the owner of a Sports Bar.

For the rest of us, we might have to wait until the prices come down, which may not be as long as you think.  Consider when HD displays first went on sale ten years ago with the jaw dropping price of $8,000. Over time more consumers buy into a new technology and the price comes down precipitously.  I bought my first flat panel last year for Christmas from a well known retailer in New York.  With no tax and free shipping, I got mine (Sony Bravia 40″) for under $750.

In the meantime if you’d like to experience Tiger Woods and the Masters in 3D, call around to find out which local tavern will be offering it up or visit your nearest Best Buy.

In 3-D, Masters Does Have Extra Dimension NY Times 3.31.10

Clearly sports entertainment has the big bucks and the audience willing to pay for enhanced viewing. The question remains will 3D cameras covering sports be able to handle quick pans and lots of transient images and fast motion.  And how close must the cameras be placed to make it worth the time and effort?

-Scott Arundale

NAB here we come

Despite being a tech-head for all these years, I have resisted ever attending the NAB Conference in Las Vegas.  My main excuse has always been that it lands right in the middle of pilot season which traditionally is a very busy time for me.  For the last few years I have been working on my teaching credentials and leaving in the middle of the semester always seemed like an iffy proposition.

The real reason is, I start to get very anxious around all this new technology, amidst an army of strangers, in the barn-like convention center.  A form of vertigo begins to take over, and I am soon ready to flee.

This year Dodge College has generously offered to pay my way for the 2 day Digital Summit to be held as part of the convention.  We currently have a mandate which is to grasp all things related to 3D and employ them both in our facilities and in our pedagogy.  So this is a crash course for me and my colleagues and I hope to share as much of the wisdom as I can glean along the way.

In the meantime I have ordered a raft of books from Amazon and will be doing as much research as I can handle and will share my notes with you. And if you see me in Las Vegas breathing into a paper bag, it’s because it’s just so damn exciting.

-Scott Arundale

It’s a Brave New World!

We are pleased to announce the launch of a new blog dedicated to all things related to digital filmmaking.  The primary goal is to explore new and emerging methods of acquisition, editing and distribution of filmed entertainment. Topics to be discussed will be cameras, lighting, digital imaging, media management, editing and manipulation, motion graphics, sound and music, playback and display systems, mobile computing, and last but not least all things related to 3D production and consumption.

We are hoping along the way to enlist some help from my friends and colleagues and get their input in areas that will fill the knowledge gap.  I admit that I am not an expert in all of these areas. I bring to the table 25 years of film, tape and non-linear editing experience, and as you will see, I am particularly fascinated in the evolution of film and digital technology and how it has affected storytelling.

The genesis of this blog came from two recent developments in my career.  One is my desire to write a book on the topic of digital cinema.  The other is my latest assignment as member of a 3D Task Force at Dodge College of Film and Media Arts which is part of Chapman University located in Orange, California.  I recently joined the faculty and teach Editing and DI Workflow as well as Location Filmmaking.

I’ve enlisted my colleague, Tashi Trieu to join me in this endeavor and share his wisdom and experiences in the front line of shooting and coloring film.

When our Dean Bob Bassett announced that Dodge College would be converting the Folino Theater to 3D and we would begin exploring ways to support and teach 3D filmmaking, I leapt at the opportunity to participate.  Like many of my colleagues, I find the whole world of 3D to be somewhat mysterious and perhaps uncharted territory. In the course of my research, I will use this discussion page as a repository for ideas and information and I would like to invite you all in and encourage as much discussion and input as possible.

Scott Arundale

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About 3D & Digital Cinema

If you are a tech head, cinema-phile, movie geek or digital imaging consultant, then we'd like to hear from you. Join us in our quest to explore all things digital and beyond. Of particular interest is how a product or new technology can be deployed and impacts storytelling. It may be something that effects how we download and enjoy filmed entertainment. It may pertain to how primary and secondary color grading will enhance a certain tale. The most important thing is that you are in the driver's seat as far as what you watch and how you choose to consume it.