Archive for the ‘Viral’ Category

Top 50 Channels on Youtube revealed

ComScore Inc., which measures Web traffic, gave a sneak peek of its rankings of the biggest players on Google’s YouTube several weeks ago.

Today the firm released the full ranking of video-content “channels” on the world’s No. 1 video site. Some highlights: No fewer than 997 YouTube video creators get at least 100,000 viewers per month on their channels, comScore said. (Click here to see the top 50 channels.)

Some well-known names were among the top 50 in terms of number of viewers, including theAssociated Press (5.7 million), Discovery Communications (2.8 million), the BBC (2.2 million), and (1.8 million). Also on the list: pioneers of original Internet video such asRevision3 (6.6 million) and comedians including Andy Samberg’s The Lonely Island (3.3 million).

The biggest name you may not have heard of: Machinima, which creates 24 shows about video games and other content of interest to young men. It also produces live-action series with high production values, including sci-fi mystery show “RCVR” and zombie thriller “Bite Me.” The Machinima channel recently feature Warner Bros.’ Mortal Kombat: Legacy, the first episode of which has gotten 14.3 million views.

Machinima’s channel, started in 2006, ranked third in August with 17.7 million viewers, comScore said. More importantly, it kept the average viewer watching videos for more than 70 minutes.

ComScore’s rankings “help with the advertising world,” said Allen Debevoise, chief executive of Machinima, which has 120 employees and is based in West Hollywood. “When advertisers look at numbers that are superior to those of cable TV, it starts to bring attention to it,” he said.

As previously reported in the Wall Street Journal, YouTube is looking to spawn dozens of Machinimas for different interest areas, such as Hollywood gossip or sports, and it’s willing to pay multimillion-dollar advances to content creators to do so, people familiar with the matter have said.

Some of the other YouTube channels in the top 1,000 include singer Rebecca Black, of “Friday” fame, who checks in at no. 70 with 1.3 million visitors last month. At no. 880 is Let’s Make it Up!, which gives tips to girls on makeup and hair styles, garnering 119,000 viewers, nearly as many as alternative rock band Radiohead’s channel (146,000 viewers, ranked 742th).

What about Google’s own channel, where it hosts promotional videos for its services? That channel got 606,000 viewers last month, earning a ranking of 157, just above the channel for PBS, which came in at no. 175 with 553,000 viewers.

source: Wall Street Journal

Young People worldwide are addicted to media

COLLEGE PARK, Md., April 10 (UPI) — It doesn’t matter if a college student lives in the United States, Chile, China, Slovakia, Mexico or Lebanon — many are addicted to media, researchers say.

Susan D. Moeller of the University of Maryland and the director of International Center for Media & the Public Agenda says whether in developing countries or developed countries the findings are strikingly similar in how teens and young adults use media and how “addicted” they are to their cellphone, laptop or mp3 player.

The researchers and colleagues at the Salzburg Academy on Media & Global Change asked about 1,000 students in 10 countries on five continents to give up all media for 24 hours and record their experiences.

The study found the students reacted almost identically to being unplugged from media and used virtually the same words to describe their reactions, including: fretful, confused, anxious, irritable, insecure, nervous, restless, crazy, addicted, panicked, jealous, angry, lonely, dependent, depressed, jittery and paranoid.

“Perhaps naively, we assumed that we would find substantial differences among the students who took part in this study,” Moeller says in a statement.

“After all, our partner universities come from very different regions and from countries with great disparities in economic development, culture and political governance.”

In short, the students were blind-sided by how much media have come to dominate their lives and their identity, Moeller says.

The study is at:

When is a fast forward not really a fast forward when advertising on the web?

>>> reports: >>>

In clever piece of technology, the Los Angeles-based software firm Panache created an ad solution which allows visitors to fast forward, sort of.

Although the ad goes much faster, the images and super fast sound track provide the commercial message which is featured in the segment. spoke with Panache CEO Steve Robinson about the new format and how it actively engages viewers.

Panache is creating a number of innovative online video ad solutions for publishers including most of the big broadcasters — CBS, MSNBC and Fox. The company has been working closely with MTV for nearly two years.

The company has just announced that all its ad formats now work with HTML5.

3D Stereoscopic Post Production Examined Pt.4 – Conform, Color, Master

This is the final in a four part series by Tashi Trieu detailing a 3D commercial spot:

On-line Conform

Three versions of the commercial were decided upon. Two 30-second spots and a 2-minute version for a viral campaign.

Using Cineform tools and a few proprietary scripts, the Cineform Quicktimes were debayered and transcoded to 10-bit DPX sequences with a conversion to CPD log (Cineon Printing Density) characteristics to match the rest of our Lustre DI pipeline. The DPX sequences for both left and right eyes were conformed into stereo layers within Lustre 2011 using a single EDL exported from Avid.

Color Grading

Stereo 3D color grading requires a substantially greater time investment than 2D grading.

First both eyes must be matched. While both left and right eye cameras were identical and the lenses matched and exposure was set identically, there were slight inconsistencies between the cameras. The cameras would sometimes have slightly different tints depending on the scene and the sky would render differently due to the beam splitter. Specular highlights also vary from eye to eye depending on the angle. Minor adjustments were made to prevent a difference in luminance that would cause a flickering effect when viewed in 3D.

After matching both eyes secondary masks or geometries would be applied to a single eye and then copied to the other. If the masks were tracking objects with positive or negative parallax, I would offset a parent axis to correctly align it to correct for the disparity without needing to perform another track or create additional keyframes.

Using Lustre’s stereoscopic toolset, I also adjusted convergence and rotational alignment to improve the stereo effect beyond what was originally captured. Production was very intense and there were a number of takes that made it to the final edit, but were not ideal for stereo. Those shots received a bit of extra attention to make the stereo effect either more pleasing. Sometimes this meant adjusting the vertical alignment or setting a new convergence point deeper in the scene.

Stereo 3D Compositing and Title Generation

All of the titles, captions, and animated logos were generated as 2D sources, but needed to be delivered in stereo. To do this, I used the native stereo toolset in Autodesk Smoke 2011. Smoke’s FBX camera was the primary tool I used. The FBX camera creates a 3D compositing environment where the convergence of stereo images can be manipulated and the stereo effect can be created using 2D images.

One shot required compositing of a 2D source into the stereo scene. Using the FBX camera within Action, I brought the 2D image into the scene and adjusted the convergence to create artificial depth. The stereo tools in Smoke made this very process very fast and easily repeatable for all of the different versions of the commercial.

Text overlays, 3D titles, and logos were all authored as mono images, but went through the same process as the stereo composites. The Action node in Smoke/Flame allows for repeatability of setups so the creation of many versions of the commercial was very fast and easy.

If you would like a PDF containing the entire series of posts, you may request a copy:

Trending toward oblivion. Internet as the ultimate distraction.

I love advertising but hate the interruption.  Does that make me a bad person?

3D Viral Video makes waves on YouTube

You may be familiar with the Mentos guys who mix Coca Cola with those explosive mints.  They recently shot a viral video directed by Rob Cohen in 3D.

Double click image to get anaglyph 3D

Coke + Mentos + 3D = an explosive combination

Learn how you make your own Anaglyphic viewer using a jewel case!

Advertisers take note.

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