Archive for September, 2012

Fuji ceases film sales as digital continues to take over movie industry

Fujifilm has decided that the time has come for it to move on from film for motion pictures after 78 years. Starting in March of 2013, the last Japanese producer of negatives (for shooting) and positives (for projection) will cease sales of the majority of its film products for movies. Specifically, that means both color and black and white positives and negatives, intermediate film, sound recording film, and processing chemicals (the latter only in Japan, for now) will no longer be available from the company — essentially a complete pull out from the market. Rather surprisingly, Fujifilm thought it necessary to reaffirm that it will continue to sell film for still photography.

The move comes in the midst of a continuing sea of change as filmmakers transition to digital cameras and a ever-growing number movie theaters stock digital projectors in place of film. As digital movie cameras like those from frontrunners Arri and RED have increased in quality, the cost, size, and convenience savings offered by digital have swayed filmmakers. There are still holdouts, and purists will continue to stick with film, but for Fujifilm it was clearly a business decision. It says it couldn’t keep production costs low enough in the face of severely dwindling demand to maintain the business.

Fortunately, Fujifilm will continue to offer its archival film — rated for 500 years — which is still one of the best ways to preserve movies for future generations. Additionally, the company will remain in the movie industry, offering its array of lenses for filming and projection as well as its on-set color management system. For those who want to continue to shoot on film, there are still options out there, but the loss of a major player isanother clear sign that the industry is moving on.

source:  http://www.theverge.com

The iPad 3 morphs into a professional film camera

The iPad 3 morphs into a professional film camera

The iPad has just been turned into a fully functioning professional-standard digital film camera by a New York-based startup called The Padcaster LLC.

The company has created what it calls The Padcaster, which takes the humble iPad 3’s video capabilities and catapults them into professional level with the addition of an aluminium frame with threaded holes around the edges to attach external mics, lights and other accessories.

The frame can be connected to a professional tripod, monopod or shoulder mount and, crucially, the Padmaster has an optional ‘Lenscaster’ that attaches to the Padcaster and makes it possible to attach standard camera lenses to the iPad.

There’s even a 35mm lens adapter to enable cinema lenses to be strapped on to the iPad to capture shallow depth of field and provide DSLR-like focusing.

The Padcaster is aimed at video journalists, videographers and DSLR shooters and, says the maker, provides the opportunity to make “film-quality footage as an all-in-one production studio on the go”, capturing images with the device then using video and audio editing and grading apps freely available on the iPad to cut the footage.

The Padcaster and Padcaster/Lenscaster combo are currently available at a ‘special launch price’ of $149 and $189 respectively.

PADCASTER PRODUCT TOUR from Manhattan Edit Workshop on Vimeo.

Here’s a short film shot entirely on the iPad 3 using the Padcaster.

“Sprung Spring” – shot on the iPad3 (new iPad) with the Padcaster from Manhattan Edit Workshop on Vimeo.

http://www.televisual.com/news-detail/The-iPad-3-morphs-into-a-professional-film-camera_nid-1938.html

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