3D Stereoscopic Post Production Examined Pt.4 – Conform, Color, Master

This is the final in a four part series by Tashi Trieu detailing a 3D commercial spot:

On-line Conform

Three versions of the commercial were decided upon. Two 30-second spots and a 2-minute version for a viral campaign.

Using Cineform tools and a few proprietary scripts, the Cineform Quicktimes were debayered and transcoded to 10-bit DPX sequences with a conversion to CPD log (Cineon Printing Density) characteristics to match the rest of our Lustre DI pipeline. The DPX sequences for both left and right eyes were conformed into stereo layers within Lustre 2011 using a single EDL exported from Avid.

Color Grading

Stereo 3D color grading requires a substantially greater time investment than 2D grading.

First both eyes must be matched. While both left and right eye cameras were identical and the lenses matched and exposure was set identically, there were slight inconsistencies between the cameras. The cameras would sometimes have slightly different tints depending on the scene and the sky would render differently due to the beam splitter. Specular highlights also vary from eye to eye depending on the angle. Minor adjustments were made to prevent a difference in luminance that would cause a flickering effect when viewed in 3D.

After matching both eyes secondary masks or geometries would be applied to a single eye and then copied to the other. If the masks were tracking objects with positive or negative parallax, I would offset a parent axis to correctly align it to correct for the disparity without needing to perform another track or create additional keyframes.

Conventional treatments rely mainly on drugs and acupuncture or other kinds of ED treatments. cheap levitra 20mg What men need to understand is that ordine cialis on line a doctor is the best person, who can offer you the best way outs after making an intensive report on the problem. In addition, cialis sale https://energyhealingforeveryone.com/faqs/what_are_your_credentials.html the state has the nation’s largest health insurer being legally permitted to negotiate drug prices, are long overdue for reform. Sexologists tadalafil 5mg india say that you’ll find disorders of potency as a lead to of various diseases, and individuals that are not associated with any disease. Using Lustre’s stereoscopic toolset, I also adjusted convergence and rotational alignment to improve the stereo effect beyond what was originally captured. Production was very intense and there were a number of takes that made it to the final edit, but were not ideal for stereo. Those shots received a bit of extra attention to make the stereo effect either more pleasing. Sometimes this meant adjusting the vertical alignment or setting a new convergence point deeper in the scene.

Stereo 3D Compositing and Title Generation

All of the titles, captions, and animated logos were generated as 2D sources, but needed to be delivered in stereo. To do this, I used the native stereo toolset in Autodesk Smoke 2011. Smoke’s FBX camera was the primary tool I used. The FBX camera creates a 3D compositing environment where the convergence of stereo images can be manipulated and the stereo effect can be created using 2D images.

One shot required compositing of a 2D source into the stereo scene. Using the FBX camera within Action, I brought the 2D image into the scene and adjusted the convergence to create artificial depth. The stereo tools in Smoke made this very process very fast and easily repeatable for all of the different versions of the commercial.

Text overlays, 3D titles, and logos were all authored as mono images, but went through the same process as the stereo composites. The Action node in Smoke/Flame allows for repeatability of setups so the creation of many versions of the commercial was very fast and easy.

If you would like a PDF containing the entire series of posts, you may request a copy: info@mercerfilm.tv

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Toy Story 3 make its own stereo history

Update 6.19.10:

Pixar/Disney is enjoying a $104 million weekend and it’s 11th number #1 opener.  Toy Story 3 is only the 3rd animated film in history to gross over $100 miilion in a 3 way weekend, thanks in part to the 3D upcharge

Woody, Buzz and the whole gang are back. As their owner Andy prepares to depart for college, his loyal toys find themselves in daycare where untamed tots with their sticky little fingers do not play nice. So, it’s all for one and one for all as they join Barbie’s counterpart Ken, a thespian hedgehog named Mr. Pricklepants and a pink, strawberry-scented teddy bear called Lots-o’-Huggin’ Bear to plan their great escape.

Toy Story 3 will be the only new 3D movie for June, but in July we are going to get three new titles, two of which are most likely a 2D to 3D conversions

Source: http://3dvision-blog.com/

June 18th: Toy Story 3
Animation
Movie trailer: http://www.youtube.com/watch?v=v_FfHA5whXc
More information: http://www.imdb.com/title/tt0435761/

July 2nd: The Last Airbender
Live action (2D->3D conversion)
Movie trailer: http://www.youtube.com/watch?v=7YgaVe19zs8
More information: http://www.imdb.com/title/tt0938283/

July 9th: Despicable Me
Animation
Movie trailer: http://www.youtube.com/watch?v=yOKtRJWBFL8
More information: http://www.imdb.com/title/tt1323594/

July 30th: Cats & Dogs 3: The Revenge of Kitty Galore
Live action (2D->3D conversion?)
Movie trailer: http://www.youtube.com/watch?v=AkeN2o0QRSE&feature=fvst
More information: http://www.imdb.com/title/tt1287468/

August 6th: Step-Up 3-D
Live action
Movie trailer: http://www.youtube.com/watch?v=89TLbK6o-og
More information: http://www.imdb.com/title/tt1193631/

August 11th: Around the World in 50 Years 3D
Animation
Movie trailer: http://www.youtube.com/watch?v=3A55eR0c … re=related
More information: http://www.imdb.com/title/tt1230204/

August 27th: Piranha 3-D
Live action (2D->3D conversion)
Movie trailer: http://www.youtube.com/watch?v=nQz4fSHtpxk
More information: http://www.imdb.com/title/tt0464154/

September 10th: Resident Evil: Afterlife
Live action
Movie trailer: http://www.youtube.com/watch?v=9dc5iiT0f1s
More information: http://www.imdb.com/title/tt1220634/

September 24th: Legend of the Guardians: The Owls of Ga’Hoole
The cialis 40 mg more bed bug bites you have means the more time you invest sleeping. There are people in this world who are unaware of such problems cialis no prescription either by ignoring it or being hesitant to get treated. Kamagra users are very generic india viagra much happy with this drug in order to stay away from the major illness. You should also be aroused to get erection by levitra professional online using this drink. Animation
Movie trailer: http://www.youtube.com/watch?v=pikm7QJSmOM
More information: http://www.imdb.com/title/tt1219342/

October 1st: Alpha and Omega
Animation
Movie trailer: n/a
More information: http://www.imdb.com/title/tt1213012/

October 15th: Jackass 3-D
Live action
Movie trailer: n/a
More information: http://www.imdb.com/title/tt1116184/

October 22nd: Saw VII 3D
Live action
Movie trailer: http://www.youtube.com/watch?v=U55iSekiBIw
More information: http://www.imdb.com/title/tt1477076/

November 5th: Megamind
Animation
Movie trailer: http://www.youtube.com/watch?v=Wtf2vk0BCsc
More information: http://www.imdb.com/title/tt1001526/

November 19th: Harry Potter and the Deathly Hallows: Part I
Live action (2D->3D conversion)
Movie trailer: http://www.youtube.com/watch?v=2MP7CHMeVjo
More information: http://www.imdb.com/title/tt0926084/

November 24th: Tangled (Rapunzel)
Animation
Movie trailer: http://www.youtube.com/watch?v=M-ANTQwZ5b0
More information: http://www.imdb.com/title/tt0398286/

December 10th: The Chronicles of Narnia: The Voyage of the Dawn Treader
Live action (2D To 3D Conversion)
Movie trailer: n/a
More information: http://www.imdb.com/title/tt0980970/

December 17th: Tron Legacy
Live action
Movie trailer: http://www.youtube.com/watch?v=L9szn1QQfas
More information: http://www.imdb.com/title/tt1104001/

December 17th: Yogi Bear
Animation
Movie trailer: n/a
More information: http://www.imdb.com/title/tt1302067/

December 22th: Gulliver’s Travels
Live action (2D To 3D Conversion)
Movie trailer: n/a
More information: http://www.imdb.com/title/tt1320261/

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ESPN uses World Cup as living room guinea pig

ESPN (and its parent company Walt Disney) is operating a special laboratory in Austin, TX, where researchers are analyzing user response to the 3-D channel and its ads. The data will be used to enhance and shape future 3-D broadcasts. In a controlled living-room setting, scientists measure heart rate and skin conductivity and track the gaze of up to 4000 participants who will be exposed to new ad models over the Internet, mobile devices and TV screens.

After the World Cup ends, ESPN plans 3-D broadcasts of the MLB Home Run Derby on July 12, the ACC Championship and the BCS National Championship games in college football, and next year’s Big East tournament in college basketball. The network said it expects to carry about 85 3-D broadcasts this year. The rest of the time, the channel goes dark.

Beginning with the World Cup tournament, ESPN has required all commercials for the new channel to be produced in 3-D. As a result, it was estimated that the cost of 3-D commercials increased by 30 to 40 percent. Sony, Pixar, Gillette and Proctor & Gamble were the first to advertise with 3-D spots. The channel also aired a new 3-D “This is SportsCenter” spot, which showed anchor Stan Verrett demonstrating 3-D to Los Angeles Dodger Andre Ethier who accidentally breaks a 3-D camera with a baseball bat.
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So far, there aren’t that many 3-D TV set owners to watch ESPN’s broadcasts in their homes. Certain ESPN restaurants are carrying the programming, as are participating 3D movie theaters, and Sony, a sponsor of the channel’s launch, supplied a number of its new 3-D LCD sets to “ESPN Wide World of Sports” facility in Orlando, FL, where ESPN hosted a viewing party for fans.

Niclas Ericson, TV director for FIFA, told Wired magazine that he expected an audience of “at least a few hundred thousand per match” worldwide to watch the games in 3-D. That’s an inconsequential number compared to the more than 26 billion cumulative viewers estimated to be tuning in to the regular HD broadcasts, but that is expected given the cost and other hurdles consumers must overcome.

Source: http://blog.broadcastengineering.com/

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Pssst… wanna buy some 3D glasses? Cheap!

Who knew that a whole industry would come around to just selling and trading in new and used shades?

At least by now distributors understand that a cheap and plentiful supply of glasses is necessary for a successful release.  During the second 3D wave in the 1980’s a shortage of frames impacted one of the more successful film’s bottom line:

Comin’ at Ya! a modestly budgeted 3D “spaghetti western” enjoyed a limited release with solid B.O. in the late summer of 1981. It prepared to go wide despite an R rating (some violence and nudity) in the fall, but it stumbled badly.

“The reason: They’re weren’t enough glasses to supply audiences. Polarized viewers had not been manufactured in sufficient quantity to meet the demands for this picture.  By the time glasses production could be increased to cover the situation, most theatres were already booked into their Christmas schedules”.
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Source: 3-D MOVIES, A History and Filmography of Stereoscopic Cinema by R.M. Hayes  McFarland Press 1989



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It’s about time! RealD glasses for kids

Just in time for summer movie season, RealD Inc. announced today that kid-sized RealD 3D glasses will be available nationwide in the USA and Canada beginning June 18 at theatres showing Disney●PIXAR’s “Toy Story 3.” Sealed in individual packaging to ensure they are sanitary and quality assured, kid-sized RealD 3D glasses are smaller versions of standard RealD 3D cinema glasses and designed to fit children 8 years of age and under. Kid-sized RealD 3D glasses are already available in select international markets.

Rebuttal: They are not “just in time” as my family watched the latest Shrek movie and they did not offer kid sized glasses but still managed to charge a premium for them.  Also, I’m not one for focussing on germs.  In fact I could care less as I wash my hands frequently and reach for the latest anti-bacterial gel that is placed around the facility.  But I’ve opened up those “sealed bags” and placed the RealD glasses on my head and I’ve noticed on more than on occasion that there are smudges on the lenses.  The Italian government has even gone so far as to label these recycled frames a health hazard.  So when a vendor has gone out of there way to make claims that these are “clean and fresh”, it gives me pause to think.

BUT THERE IS A BIGGER ISSUE HERE:
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Children’s Inter-Ocular distance is much shorter than adults.  Their eyes are set shorter apart.  Therefore they can not perceive 3D in the same manner as grown-ups.  Hell, they may not even be aware of depth perception and possibly may not care!  I came home one day to find my kids watching the Hannah Montana Concert movie in 3D wearing the anaglyph glasses but I noticed that the 2D disc was loaded.  It did not stop them from watching the movie nor did they complain.  The same could be said for just about any defective piece of software such as CD-ROM game that performs badly.  Children simply discard them and move on.  I wonder if 3D will accelerate the notion that all entertainment is disposable, like the glasses.

-Scott Arundale

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3D Guru Lenny Lipton says it is over for 2D

At the closing keynote address on Monday’s 3DNext Summit in Culver City, the so-called father of 3D cinema predicted the end of  mono viewing.  Lenny Lipton, who also wrote the lyrics to the legendary Peter, Paul and Mary classic “Puff the Magic Dragon”, spelled out the demise of 2D cinema.

“People won’t admit it, but it’s all over for 2D cinema,” said Lipton, who holds more than 40 patents in the field of stereoscopic cinema and wrote the book “Foundations of Stereoscopic Cinema” in 1982. “And it’s not for creative reasons.  It’s for business reasons.”

Businessmen in the entertainment industry, Lipton said, have always embraced “new modalities” that allow them to increase prices. “There are remarkable parallels between the introduction of the sound cinema and the stereoscopic cinema,” he said, displaying a chart that also included the innovations of motion, sound, color, widescreen and stereoscopic presentations.

“In every case, exhibitors are able to charge more money. And that’s why 3D cinema isn’t going away.
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“You can’t turn off color, you can’t turn off sound, you can’t turn off 3D, and you can turn off the up-charge.”

After working with RealD, Lipton has founded a new company Oculus3D which has gone out of its way to find an affordable solution to the 3D paradigm.  Oculus has developed a 3D theatrical format that can use 35 mm projectors rather than requiring the more expensive digital projection equipment.

His stats: outfitting 100 screens with digital 3D costs $1.5 million, while 100 screens using the Oculus 3D 35 mm technology runs $230,000.

http://www.thewrap.com/ind-column/its-over-2d-cinema-says-father-3d-18372

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Lisa Henson moves Muppets family business into 3rd Dimension

The Henson clan have not been idle since the passing of their father Jim Henson in 1990.  The older characters Kermit the Frog and Miss Piggy were sold to the Walt Disney company in 2004.   More recently they created original characters such as “Sid the Science Kid” who stars in a musical this month on June 21st.

Lisa Henson, daughter of the Muppets creator and CEO of The Jim Henson Co. while her brother Brian is chairman, sees making a 3D movie as a natural progression for the company.

SOD is a progressive condition that without proper treatment can cloverleafbowl.com generico viagra on line eventually cause severe complications like pancreatitis and gallbladder inflammation. We all now know that such disorders may set off in children in early childhood. free sample of cialis It also offers effective page here levitra pills treatment for male impotence. cheap viagra canada Advent of many diseases these days has been the hot topic around as each and every person these days is said to be a victim of erectile dysfunction. “He was pretty far ahead of his time, and I like to think that we have taken the company in the direction he would have chosen. I really believe that 3D will only get better.”

The company is looking at a 2013 release for the movie “The Power of the Dark Crystal” to be shot in Australia, directed by brothers Peter and Michael Spierig.

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86 Tons of Equipment needed for 3D FIFA broadcasts

From Creatasphere.com:

A key piece of gear during the first tests was Sony’s new MPE200 image processor, which was being designed to handle a number of stereo acquisition tasks, including correcting slight mechanical misalignments, as well as making color correction match between the two cameras. This is accomplished in real time, enabling the live broadcast.

After some testing, the team was confident in the Sony image processor. They next selected Element Technica’s Quasar 3D rigs, with Sony’s HDC-1500 HD broadcast cameras and Canon HJ 22ex zoom lenses to shoot the tournament.

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Canon was also advancing its developments, in particularly a model FPB-10 serial divider box. This technology enables the simultaneous operation of two lenses on a stereo rig, using one standard zoom demand and one standard focus demand. “There were a lot of tests done to see how well they tracked,” said Canon national marketing executive Larry Thorpe. “That apparently worked out very well primarily because our digital drivers are 16-bit precision for zoom and focus, so that allowed accurate tracking.”

“The big advantage was that we didn’t have to start making special lenses, because of the inherent precision of the standard digital drive units on both lenses,” he said, adding that the FPB-10 would now be available as a product through Canon.

Explained Element Technica co-founder Stephen Pizzo: “We worked with Sony to integrate its box into our system. The Quasar is now controllable by the Sony box, and this project accelerated our work to open up our system.”

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Video Flashback: Fifty Years Later, Radical as Ever: Godard’s ‘Breathless’

Indie Wire revisits a classic movie that inspired a generation of new filmmakers

Breathless (1959) starred Jean Paul Belmondo and Jean Seberg and started a revolution that spawned a number of movie critics’ careers.  Hell, it spawned a number of college courses in film as well.  Jean-Luc Godard went on to direct the cyber punk classic Alphaville (1964) that influenced filmmakers throughout the rest of the 20th century and beyond.

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“The radicalism of both “Breathless” and its maker haven’t changed. When the 79-year-old director recently premiered “Film Socialism” at Cannes (and mysteriously ditched out on the festival at the last minute), critical reactions were all across the map: Angry, frustrated, fascinated. “Breathless” did that upon its release in 1960, and still does it to this day.”

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Trending toward oblivion. Internet as the ultimate distraction.

I love advertising but hate the interruption.  Does that make me a bad person?

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About 3D & Digital Cinema

If you are a tech head, cinema-phile, movie geek or digital imaging consultant, then we'd like to hear from you. Join us in our quest to explore all things digital and beyond. Of particular interest is how a product or new technology can be deployed and impacts storytelling. It may be something that effects how we download and enjoy filmed entertainment. It may pertain to how primary and secondary color grading will enhance a certain tale. The most important thing is that you are in the driver's seat as far as what you watch and how you choose to consume it.