Who knew that a whole industry would come around to just selling and trading in new and used shades?

At least by now distributors understand that a cheap and plentiful supply of glasses is necessary for a successful release.  During the second 3D wave in the 1980’s a shortage of frames impacted one of the more successful film’s bottom line:

Comin’ at Ya! a modestly budgeted 3D “spaghetti western” enjoyed a limited release with solid B.O. in the late summer of 1981. It prepared to go wide despite an R rating (some violence and nudity) in the fall, but it stumbled badly.

“The reason: They’re weren’t enough glasses to supply audiences. Polarized viewers had not been manufactured in sufficient quantity to meet the demands for this picture.  By the time glasses production could be increased to cover the situation, most theatres were already booked into their Christmas schedules”.
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Source: 3-D MOVIES, A History and Filmography of Stereoscopic Cinema by R.M. Hayes  McFarland Press 1989



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