At the closing keynote address on Monday’s 3DNext Summit in Culver City, the so-called father of 3D cinema predicted the end of  mono viewing.  Lenny Lipton, who also wrote the lyrics to the legendary Peter, Paul and Mary classic “Puff the Magic Dragon”, spelled out the demise of 2D cinema.

“People won’t admit it, but it’s all over for 2D cinema,” said Lipton, who holds more than 40 patents in the field of stereoscopic cinema and wrote the book “Foundations of Stereoscopic Cinema” in 1982. “And it’s not for creative reasons.  It’s for business reasons.”

Businessmen in the entertainment industry, Lipton said, have always embraced “new modalities” that allow them to increase prices. “There are remarkable parallels between the introduction of the sound cinema and the stereoscopic cinema,” he said, displaying a chart that also included the innovations of motion, sound, color, widescreen and stereoscopic presentations.

“In every case, exhibitors are able to charge more money. And that’s why 3D cinema isn’t going away.
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“You can’t turn off color, you can’t turn off sound, you can’t turn off 3D, and you can turn off the up-charge.”

After working with RealD, Lipton has founded a new company Oculus3D which has gone out of its way to find an affordable solution to the 3D paradigm.  Oculus has developed a 3D theatrical format that can use 35 mm projectors rather than requiring the more expensive digital projection equipment.

His stats: outfitting 100 screens with digital 3D costs $1.5 million, while 100 screens using the Oculus 3D 35 mm technology runs $230,000.

http://www.thewrap.com/ind-column/its-over-2d-cinema-says-father-3d-18372

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