Archive for the ‘3D’ Category

Panasonic presents 1st consumer 3D camera

panasoinc_3D_camcorder

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UPDATE 7.28.10

Panasonic officially released details about their much-anticipated consumer-level 3D camcorder, the HDC-SDT750, in Tokyo today. MSRP $1400

The camera comes with a detachable 3D front lens that captures 3D video and images, viewable with a direct HDMI connection from the camcorder itself to a 3D TV or via a 3D-enabled Blu-ray player. It shoots in 960×1080 resolution, so can’t be called a full 3D HD camcorder, but its still impressive. Sound is recorded in 5.1 surround, via five separate microphones, and a 3″ touchscreen LCD allows good user control.

The camera sports a detachable large-diameter (46mm) F1.5*3 Leica Dicomar lens.

The release will excite 3D TV manufacturers, who will be hoping that user-generated footage will help bridge the substantial gap available 3D content.

The HDC-SDT750 will arrive on shelves in October, but a Japanese-only version, the TM750, which includes 96GB of internal memory but no 3D conversion lens, will be released on August 20.

Posted 7.23.10

After delivering the world’s first pro quality 3D HD camera earlier in the year,  Panasonic have said they will unveil a new 3D camcorder in Tokyo next week.

Although details are still under wraps, the company has revealed that the successor to the AG-3DA1 will also feature a twin len assembly but at a much lesser cost than the not-insubstantial $21,000 price tag of the original.

Panasonic and other major consumer electronics makers have been pushing 3D televisions in the last few months as the first professional 3D content begins to appear on Blu-ray Disc and via television networks.

The next target for the companies is products that allow consumers to create their own 3D content, which means an affordable camcorder. Next week we will see what they have in store.

source: hdguru3D.com

Odeon: 50% Of U.K. Box Office 3D Within 3 Years

uk cinema

According to Rupert Gavin, CEO of Odeon & UCI Cinemas, speaking on BBC radio. Odeon is spending £70 million ($107 million) converting screens to digital. Odeon expects to have 500 digital screens installed by the end of summer, with Cats & Dogs and Step Up 3 still to come on 3D.
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Odeon’s also holding a 3D live fashion show for Ozwald Boeteng at its flagship Leicester Square site in September. Sashaying up and down the catwalk will be beamed live to other cinemas in Paris, Milan and Tokyo. Designer 3D glasses are sure to follow.                      Source: Deadline.com

Yanks to destroy Mariners in tri-dimensional broadcast

Review of the game broadcast can be found here

DirectTV steps up to the plate on July 10th and 11th. Now is the time for Best Buy to start hustling those 3D displays and play the game in stores, despite the lack of content.
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Element Technica introduces ultra-compact Neutron 3D rig

Element Technica has developed an ultra-small Neutron 3-D rig for stereoscopic video capture using small jibs, Steadicams, portable cameras and point-of-view positions.
The Element Technica 3-D Neutron rig can be used to mount the smallest 2/3in or 1/3in imager HD cameras.

The Neutron is designed to accommodate lightweight 3-D camera packages. Live sports and entertainment productions demand smaller, less obtrusive cameras for point-of-view camera angles where the camera must fit into tiny and sometimes dangerous spaces.

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Like the Quasar, the Neutron can be configured into both over/through and under/through beam-splitter modes. Whether a production chooses to employ the larger Quasar, the very small Neutron or the upcoming medium-sized Pulsar, the crew will be able to assemble and align each rig in less than 30 minutes, and convert from side-by-side to beam-splitter mode, or vice versa, in less than 10 minutes, according to Element Technica.

Source: BroadcastEngineering.com

Flash takes a stab at 3D

In its latest push to remain relevant in the online video market, Adobe is going to add a new layer to its Flash standard: a 3D layer.

Adobe has posted information on its official blog about a session at its developer conference in October called Flash Player 3D Future.
The session will “dive into the next-generation 3D API coming in a future version of Flash Player,” according to the session info.

3D computers are just beginning to make their way to consumers, but 3D content is still sparse. Among the first content available are a handful of high-end PC games and streaming video, like Nascar’s recent online broadcast of its first 3D race.

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Flash is on the edge of irrelevance ever since Apple nixed Flash support on the iPad and instead relies on the alternative, new HTML5 standard.

The session will be October 27 in Los Angeles.

Source: TGDaily.com

Mad Max returns in 3D with no mention of Mel

The folks at Slashfilm, citing a recent interview with Fury Road director George Miller in the Australian publication, Inside Film , have confirmed that the upcoming Mad Max sequel will be shot in 3D using, “‘revolutionary new technology’ developed by Miller himself based on technology originally developed by DALSA Corporation.”

In an interview with the source, Miller is quoted as saying, “We are doing 3D on Fury Road shooting with real 3D cameras. Seven years ago we were going to shoot in 3D but the technology in cinemas wasn’t geared for it then.” There remains the possibility of two Mad Max sequels .

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There has been no mention of Mel Gibson’s participation in the latest iteration of Mad Max, we would assume due to his current battle with his Russian common law wife over custody of his youngest child.

Mad Max: Fury Road is just the latest production to confirm that it will be shot using 3D, hot on the heels of director Michael Bay stating that Transformers 3 will also be shot using similar camera technology.

source: Ugo.com

DirectTV rolls out 3D channels courtesy of Panasonic

DirectTV announced this month the arrival of three new channels featuring all 3D all the time.  The first channel 103 called “n3D powered by Panasonic” provides for a fixed schedule of 3D programming. Channel 104 is airing content such as IMAX movies “Deep Sea 3D” and “Under the Sea 3D” while channel 105 is “n3D On Demand” offering replays of the World Cup coverage by ESPN and requires an HD DVR as well as broadband internet connection.

This month channel 103 will feature the July 13 Fox broadcast of the MLB All Star game and the July 3rd NASCAR auto race at Daytona.

“It’s not about the 3D of old with spears coming at you … it’s about an immersive experience,” said Steven Roberts, senior vice president at DirecTV. “This is really just the beginning…. We truly believe that 3D is the next step in the television revolution.”

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More information on the n3D channels is on DirecTV’s 3D Web site (www.directv.com/3D ).

Source: pcworld.com

Shakira 3D Music Video in honor of World Cup

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When is MTV going to add this to their stereo music channel?  That’s when music executives will stand up and take notice.

Cross Talk on 3D Home Delivery

There are currently two key methods for delivering 3-D content to the home. Most 3-D sets being sold today rely on the method called “frame-sequential display.” Part of the main 3-D Blu-ray specification, this delivery method consists of a sequence of alternating frames meant for each eye.

Frame sequential lends itself to the active-shutter-based technology used for today’s 3-D TVs. The active-shutter glasses used for viewing must sync with the 3-D TV set to allow the correct eye to view the correct image at the precise time. The active-shutter glasses turn opaque and switch the eyepiece so the viewer can process the correct image at the moment it is intended.

For broadcasters, however, sequential viewing uses too much bandwidth. It is essentially displaying two images — one for each eye. Efforts were made to reduce the bandwidth used for 3-D delivery to be about the same as that used for HDTV.

3-D TV sets are actually computers that can process a variety of formats and perform on-the-fly conversions. Seeking to lower the needed bandwidth for 3-D delivery, broadcasters devised side-by-side technology as an alternative way to deliver 3-D to the home.

When it launches this month, DirecTV will be airing 3-D programming by using the side-by-side 3-D format. ESPN also will be airing 3-D content using a 720p, 60fps side-by-side format for its World Cup coverage.

Side by side uses the same bandwidth as standard HD transmissions and only half that of frame-sequential technology. Using 24fps, it splits the image into two frames — one for each eye. It doubles the length of each segment, and then displays those images sequentially for the shutter glasses.

While not as dense or rich as frame-sequential images, it uses far less bandwidth and requires no new set-top box hardware. Pay-TV providers need only provide a simple firmware update to their equipment.

ESPN has done some testing with 720p side-by-side content for sporting events, and the feedback from initial testers has been positive.

Feedback:

There are currently two key methods for delivering 3-D content to the home. Most 3-D sets being sold today rely on the method called “frame-sequential display. Part of the main 3-D Blu-ray specification, this delivery method consists of a sequence of alternating frames meant for each eye.

It is important not to confuse the Delivery method with the Presentation method.

The Part of the main 3-D Blu-ray specification consists of a sequence of alternating frames meant for each eye. If you are thinking “deliver to our eyes” you are correct. But, since we are talking about bandwidth it seems far more logical to take “delivery” as the means of transmission.

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When a 3D BD player outputs 3D over HDMI — it is as two full 1920×1080 frames stacked to create 1920×2200 frames. It is up to each HDTV to take each 1920×2200 frame via HDMI 1.4 and display it for both eyes.

When we talk about “frame-sequential”  this means 2 cable HD channels are used. I don’t think this has anything to do with BD specifications–although a 3D HDTV would need two HDMI ports to input from two cable boxes.

There is no real bandwidth problem with this system! It is an economic limitation. If a cable company wants to do 3D it could cancel one of the channels it now sends you where there is obviously no HD content. Nothing but rescaled SD!

The 720p60 side by side is great for the cable operator, but obviously 1/2 the horizontal resolution is discarded. And with 1280, there isn’t that much to start with. The reason it looks OK is the same reason alternating column thin-film polarized systems look fine.

Despite what Sony claims, our eyes integrate the alternating column L & R one-half horizontal resolution images back to 1920-pixels when we fuse the image into 3D.

Sequential systems are needless because they offer no more greater perceived horizontal resolution–yet require active glasses that allow horrible crosstalk. Sony’s demo at NAB often showed one golf ball as several balls.

JVCs alternating column thin-film polarized system looks just as good and DOES NOT require ACTIVE glasses. Because the passive glasses need not change opacity at high-speed they don’t have crosstalk. Plus, they are cheap.

The correct way to do 720p60 is to use the BD MPEG-2 system with a full bandwidth 720p60 plus a sub-channel carrying the MPEG-2 delta data. Of course, this requires either 2 cable boxes or a new generation of boxes.

Because 720p60 at 19mbps has extra bandwidth for a second sub-channel, I’m not sure how 1080i60 would get the extra bandwidth. Actually, we all know! They simply cut the bit-rate of the main channel to leave bandwidth for a sub-channel carrying the MPEG-2 delta data. Again, this requires either 2 cable boxes or a new generation of boxes.

Source: http://blog.broadcastengineering.com

3-D Without the Glasses

A new type of display from Microsoft produces multiple images and tracks the viewers’ eyes

Today’s 3-D movies are far more spectacular than the first ones screened more than 50 years ago, but watching them–both at the movie theater and at home–still means donning a pair of dorky, oversized glasses. Now a new type of lens developed by researchers in Microsoft’s Applied Sciences Group could help make glasses-free 3-D displays more practical.

The new lens, which is thinner at the bottom than at the top, steers light to a viewer’s eyes by switching light-emitting diodes along its bottom edge on and off. Combined with a backlight, this makes it possible to show different images to different viewers, or to create a stereoscopic (3-D) effect by presenting different images to a person’s left and right eye. “What’s so special about this lens is that it allows us to control where the light goes,” says Steven Bathiche, director of Microsoft’s Applied Sciences Group.

3-D technology has seen a renaissance recently. Thanks to the success of movies like CoralineUp, andAvatar, Hollywood is spending more money than ever to give audiences a stereoscopic experience. And electronics manufacturers are racing to replicate the 3-D theater experience in the home. The market for 3-D-capable televisions is expected to grow from 2.5 million sets shipped in 2010 to 27 million in 2013, according to the research firm DisplaySearch. However, the glasses required to watch 3-D video is a turnoff for many would-be early adopters.

At the Society for Information Display International Symposium in Seattle last month, companies showed off 3-D displays that don’t require glasses. These sets often use lenticular lenses, which are integrated into the display and project different images in two fixed directions. But a viewer needs to stand in designated zones to experience a 3-D effect; otherwise the screen becomes an out-of-focus blur.

Microsoft’s prototype display can deliver 3-D video to two viewers at the same time (one video for each individual eye), regardless of where they are positioned. It can also shows ordinary 2-D video to up to four people simultaneously (one video for each person). The 3-D display uses a camera to track viewers so that it knows where to steer light toward them. The lens is also thin, which means it could be incorporated into a standard liquid crystal display, says Bathiche.

The idea of tracking viewers to make the glasses-free 3-D easier has been around for decades. One of the big challenges, explains Ken Perlin, professor of computer science at New York University, is that the computers used for eye-tracking were too expensive and too slow to make such a system practical. As computers have become faster and cheaper, viewer-tracking systems have gotten up to speed; other components, particularly those needed to target viewers, have remained bulky and impractical to manufacture on a large scale.

Microsoft’s wedge lens is about 11 millimeters thick at its top, tapering down to about six millimeters at the bottom. A traditional lens, found in a projector, sits between a point of light and its focal point–the spot where the light is focused. This is the reason why viewer-tracking 3-D systems are often so bulky. The design of the wedge lens bypasses this problem, explains Bathiche. “Instead of having light travel in air, it travels within the lens,” he says. “It allows us to compress the distance between the projector and the screen.”

The focal point in the new screen is the flat surface of the wedge. An optical trick means that light enters through the edge, bounces around inside the lens (much as if it were in a fiber-optic cable), and, when the light has bounced enough times to reach a specific angle (known as the “critical angle”), it exits through the front of the lens. Bathiche says that the specialized lens design, which includes a rounded, thicker end, dictates how the light bounces around and when and where it can escape.

The direction the light comes out depends on the position and angle that the light as it enters the bottom edge of the lens. This is controlled using an array of light-emitting diodes at the bottom of the screen. The viewer-tracking cameras are also positioned at the bottom edge of the lens; these collect light traveling the other way through the lens. Bathiche says that system’s viewing angle is about 20 degrees, but hopes that with tweaks to the lens design, this can be increased to 40 degrees.

Bathiche says the 3-D lens can replace the traditional backlight in a liquid crystal display (LCD) to create a glasses-free 3-D display. Light from the lens will shine through the liquid crystals, projecting images at the viewers. The quality of the resulting picture is limited by the screen’s refresh rate. A normal 240 Hertz LCD can accommodate two 3-D views, meaning that each viewer’s eye receives a video that refreshes at a rate of 60 Hertz. Any slower, and the frames the video would be jerky. Alternatively, four viewers could watch their own 2-D video using the same display at a refresh rate of 60 Hertz. If the video were split again, then the frames would become jerkier.

The technology is to some degree “at the mercy of what the LCD panel in front of the backlight can do,” says Michael Bove, director of the consumer electronics laboratory at MIT. To address this, Bathiche says Microsoft is pushing display manufacturers to make faster LCDs. Bathiche’s group is also exploring other ways to use the 3-D lens. If integrated into a backlight of a laptop, he says, it could provide a way to instantly toggle between a private view, in which the backlight steers the images from the screen toward a single person’s eyes, and a shared view, in which the backlight shines the images out in all directions.

Source: TechnologyReview.com

Split screen: Microsoft’s 3-D screen can project multiple images simultaneously. Here it is projecting a block of red and a block of blue onto a screen two meters away.

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About 3D & Digital Cinema

If you are a tech head, cinema-phile, movie geek or digital imaging consultant, then we'd like to hear from you. Join us in our quest to explore all things digital and beyond. Of particular interest is how a product or new technology can be deployed and impacts storytelling. It may be something that effects how we download and enjoy filmed entertainment. It may pertain to how primary and secondary color grading will enhance a certain tale. The most important thing is that you are in the driver's seat as far as what you watch and how you choose to consume it.