DirectTV rolls out 3D channels courtesy of Panasonic
DirectTV announced this month the arrival of three new channels featuring all 3D all the time. The first channel 103 called “n3D powered by Panasonic” provides for a fixed schedule of 3D programming. Channel 104 is airing content such as IMAX movies “Deep Sea 3D” and “Under the Sea 3D” while channel 105 is “n3D On Demand” offering replays of the World Cup coverage by ESPN and requires an HD DVR as well as broadband internet connection.
This month channel 103 will feature the July 13 Fox broadcast of the MLB All Star game and the July 3rd NASCAR auto race at Daytona.
“It’s not about the 3D of old with spears coming at you … it’s about an immersive experience,” said Steven Roberts, senior vice president at DirecTV. “This is really just the beginning…. We truly believe that 3D is the next step in the television revolution.”
The n3D services on DirecTV will work with any brand of 3D-capable HDTV and active-shutter 3D glasses, not just Panasonic’s. The necessary software upgrade has already been delivered to DirecTV hardware in subscribers’ homes. Roberts said on-demand 3D movies will be priced one dollar more than other movie offerings but said the 3D premium for special events would be determined on an individual basis.