Odeon: 50% Of U.K. Box Office 3D Within 3 Years
- July 19th, 2010
- Posted in 3D . Animation . Digital Cinema
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According to Rupert Gavin, CEO of Odeon & UCI Cinemas, speaking on BBC radio. Odeon is spending £70 million ($107 million) converting screens to digital. Odeon expects to have 500 digital screens installed by the end of summer, with Cats & Dogs and Step Up 3 still to come on 3D.
Odeon’s also holding a 3D live fashion show for Ozwald Boeteng at its flagship Leicester Square site in September. Sashaying up and down the catwalk will be beamed live to other cinemas in Paris, Milan and Tokyo. Designer 3D glasses are sure to follow. Source: Deadline.com
