It's a Brave New World – Blog edited by Scott Arundale

Americans avoided television in historic levels over the past week.

CBS, NBC, ABC and Fox together had the smallest number of prime-time viewers last week in two decades of record-keeping, the Nielsen Co. said. Given the dominance of the big broadcasters before then, you’d probably have to go back to the early days of television to find such a collective shrug.

The first week of July tends to be among the slowest weeks of the year in television, anyway, with families more engaged in barbecues and fireworks. The problem was magnified this year because July Fourth came on Sunday, largely knocking out one of a typical week’s biggest viewing nights.

Together, the four networks averaged 18.9 million viewers last week, Nielsen said. During the season, “American Idol” alone usually gets a bigger audience than that.

NBC’s “America’s Got Talent” is emerging as the summer’s most popular show, with its two original episodes last week the only programs to top 10 million in viewership, Nielsen said.

While the biggest broadcast networks are suffering, the Spanish-language Univision is stepping up. Among the closely-watched 18-to-49-year-old demographic, Univision finished second only to Fox in prime-time last week.

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For the week, CBS averaged 5.6 million viewers in prime-time (3.7 rating, 7 share), NBC had 4.7 million (3.0, 6), ABC had 4.5 million (2.9, 6), Fox had 4.1 million (2.5, 5), ION Television had 1.1 million (0.7, 1) and the CW had 950,000 (0.6, 1).

Among the Spanish-language networks, Univision led with a 3.5 million prime-time average (1.8 rating, 3 share), Telemundo had 1 million (0.5, 1), TeleFutura had 800,000 (0.4, 1), Estrella had 190,000 and Azteca 150,000 (both 0.1, 0).

NBC’s “Nightly News” topped the evening newscasts with an average of 7.8 million viewers (5.2, 11). ABC’s “World News” was second with 6.7 million (4.6, 10) and the “CBS Evening News” had 5 million viewers (3.4, 8). NBC’s victory margin was undoubtedly stretched because Thursday and Friday night results were not included in the network’s average because the Wimbledon tennis tournament.

A ratings point represents 1,149,000 households, or 1 percent of the nation’s estimated 114.9 million TV homes. The share is the percentage of in-use televisions tuned to a given show.

For the week of June 28-July 4, the top 10 shows, their networks and viewerships: “America’s Got Talent” (Wednesday, 9 p.m.), NBC, 12.94 million; “America’s Got Talent” (Tuesday), NBC, 10.23 million; “The Bachelorette,” ABC, 9.77 million; “NCIS,” CBS, 9.75 million; “Two and a Half Men,” CBS, 8.84 million; “Wipeout” (Thursday), ABC, 8.74 million; “NCIS: Los Angeles,” CBS, 8.28 million; “Wipeout” (Tuesday), ABC, 8.24 million; “The Mentalist,” CBS, 8.18 million; “The Big Bang Theory,” CBS, 8.07 million.

Source: www.washingtontimes.com

The folks at Slashfilm, citing a recent interview with Fury Road director George Miller in the Australian publication, Inside Film , have confirmed that the upcoming Mad Max sequel will be shot in 3D using, “‘revolutionary new technology’ developed by Miller himself based on technology originally developed by DALSA Corporation.”

In an interview with the source, Miller is quoted as saying, “We are doing 3D on Fury Road shooting with real 3D cameras. Seven years ago we were going to shoot in 3D but the technology in cinemas wasn’t geared for it then.” There remains the possibility of two Mad Max sequels .

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There has been no mention of Mel Gibson’s participation in the latest iteration of Mad Max, we would assume due to his current battle with his Russian common law wife over custody of his youngest child.

Mad Max: Fury Road is just the latest production to confirm that it will be shot using 3D, hot on the heels of director Michael Bay stating that Transformers 3 will also be shot using similar camera technology.

source: Ugo.com

Not content to dominate online video viewing, yesterday YouTube unveiled new initiatives for viewing on both TVs and mobile devices. Taken together they demonstrate how aggressive YouTube plans to be in the 3-screen viewership era.

First up, YouTube introduced the beta version of “Leanback,” the new 10-foot experience that it introduced at the recent I/O conference. With Leanback, you only need to use the 4 arrow keys and Enter key on your keyboard to navigate the YouTube experience. Video plays in full-screen mode and in automatically in HD when available.

There are different options for what content Leanback delivers: if you have set up subscriptions, it will give you a feed of those videos; in addition, if you’ve connected your YouTube account to your Facebook account you’ll also get a feed of videos your friends are watching/sharing; alternatively, if you’ve done neither YouTube will simply give you the most popular comedy, entertainment, news, etc. You can also easily search and browse.

It is easy to envision Leanback being a couch potato’s nirvana: just fire up Leanback and sit back and have all the day’s most interesting videos begin unspooling. As Will Richmond wrote in videonuze.com in early June, he continues to believe Leanback is a whole new “channel” experience and will give Google TV, when it launches, a huge tailwind.

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Meanwhile, YouTube also rolled out a newly upgraded experience for mobile phones yesterday. The new site at m.youtube.com promises to be faster and also more mobile-friendly, with larger buttons and additional features included from the web site. The effort builds on the mobile site YouTube has offered for several years. YouTube also revealed that playbacks grew by 160% in 2009 and are now up to an astounding 100 million per day. More interestingly, YouTube appears to be trying to migrate users away from the YouTube mobile app which Apple has offered on the iPhone for a while. YouTube is promising web site updates will be followed quickly on the new mobile app, “unlike native apps which are not updated as frequently.”

With the new Leanback and mobile initiatives YouTube is continuing to evolve from its roots as just a user generated content web site. YouTube appears to be firing on all cylinders: hitting a record 14.6 billion views in May, landing big-time advertisers like VISA/Toy Story 3 and Xbox’s Kinnect and adding popular premium content like World Wrestling Entertainment a new project produced by Ridley Scott. YouTube’s biggest day is still ahead of it, when it will no doubt take center stage in the high-profile launch of Google TV later this year.

source: videonuze.com

DirectTV announced this month the arrival of three new channels featuring all 3D all the time.  The first channel 103 called “n3D powered by Panasonic” provides for a fixed schedule of 3D programming. Channel 104 is airing content such as IMAX movies “Deep Sea 3D” and “Under the Sea 3D” while channel 105 is “n3D On Demand” offering replays of the World Cup coverage by ESPN and requires an HD DVR as well as broadband internet connection.

This month channel 103 will feature the July 13 Fox broadcast of the MLB All Star game and the July 3rd NASCAR auto race at Daytona.

“It’s not about the 3D of old with spears coming at you … it’s about an immersive experience,” said Steven Roberts, senior vice president at DirecTV. “This is really just the beginning…. We truly believe that 3D is the next step in the television revolution.”

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More information on the n3D channels is on DirecTV’s 3D Web site (www.directv.com/3D ).

Source: pcworld.com

When is MTV going to add this to their stereo music channel?  That’s when music executives will stand up and take notice.

I’ve always been partial to their burning software but I am curious to know what exactly they bring to the table in terms of innovative 3D software or gear.

Roxio is touting the Roxio Cineplayer 3D.

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Roxio CinePlayer 3D delivers the power of 3D cinema to the PC. Eye-popping, realistic 3D entertainment made easy with support for a complete array of hardware configurations including a range of graphics cards and display technologies. The player supports passive polarized and active shutter technologies and is compatible with emerging TV formats.”

Looks like something Apple and Quicktime should be offering but got beaten to the punch.

After successul runs with films like Alice in Wonderland and A Christmas Carol, Disney has penned a new deal with Imax to bring three new 3D titles to the huge screens next year.

A new animated feature called Mars Needs Moms will be the next Disney title to get Imax screenings. That’s planned for a March 2011 release.

Later in the year, Disney will bring the latest Pirates of the Caribbean title, “On Stranger Tides” as well as the Pixar sequel Cars 2, to Imax 3D.

“The Imax experience adds another level of impact and excitement to a movie, and with these new films, made by some of the industry’s most innovative filmmakers, audiences are in for are real treat,” said Walt Disney Studios president of distribution Chuck Viane.

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Source: TGDaily.com

There are currently two key methods for delivering 3-D content to the home. Most 3-D sets being sold today rely on the method called “frame-sequential display.” Part of the main 3-D Blu-ray specification, this delivery method consists of a sequence of alternating frames meant for each eye.

Frame sequential lends itself to the active-shutter-based technology used for today’s 3-D TVs. The active-shutter glasses used for viewing must sync with the 3-D TV set to allow the correct eye to view the correct image at the precise time. The active-shutter glasses turn opaque and switch the eyepiece so the viewer can process the correct image at the moment it is intended.

For broadcasters, however, sequential viewing uses too much bandwidth. It is essentially displaying two images — one for each eye. Efforts were made to reduce the bandwidth used for 3-D delivery to be about the same as that used for HDTV.

3-D TV sets are actually computers that can process a variety of formats and perform on-the-fly conversions. Seeking to lower the needed bandwidth for 3-D delivery, broadcasters devised side-by-side technology as an alternative way to deliver 3-D to the home.

When it launches this month, DirecTV will be airing 3-D programming by using the side-by-side 3-D format. ESPN also will be airing 3-D content using a 720p, 60fps side-by-side format for its World Cup coverage.

Side by side uses the same bandwidth as standard HD transmissions and only half that of frame-sequential technology. Using 24fps, it splits the image into two frames — one for each eye. It doubles the length of each segment, and then displays those images sequentially for the shutter glasses.

While not as dense or rich as frame-sequential images, it uses far less bandwidth and requires no new set-top box hardware. Pay-TV providers need only provide a simple firmware update to their equipment.

ESPN has done some testing with 720p side-by-side content for sporting events, and the feedback from initial testers has been positive.

Feedback:

There are currently two key methods for delivering 3-D content to the home. Most 3-D sets being sold today rely on the method called “frame-sequential display. Part of the main 3-D Blu-ray specification, this delivery method consists of a sequence of alternating frames meant for each eye.

It is important not to confuse the Delivery method with the Presentation method.

The Part of the main 3-D Blu-ray specification consists of a sequence of alternating frames meant for each eye. If you are thinking “deliver to our eyes” you are correct. But, since we are talking about bandwidth it seems far more logical to take “delivery” as the means of transmission.

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When a 3D BD player outputs 3D over HDMI — it is as two full 1920×1080 frames stacked to create 1920×2200 frames. It is up to each HDTV to take each 1920×2200 frame via HDMI 1.4 and display it for both eyes.

When we talk about “frame-sequential”  this means 2 cable HD channels are used. I don’t think this has anything to do with BD specifications–although a 3D HDTV would need two HDMI ports to input from two cable boxes.

There is no real bandwidth problem with this system! It is an economic limitation. If a cable company wants to do 3D it could cancel one of the channels it now sends you where there is obviously no HD content. Nothing but rescaled SD!

The 720p60 side by side is great for the cable operator, but obviously 1/2 the horizontal resolution is discarded. And with 1280, there isn’t that much to start with. The reason it looks OK is the same reason alternating column thin-film polarized systems look fine.

Despite what Sony claims, our eyes integrate the alternating column L & R one-half horizontal resolution images back to 1920-pixels when we fuse the image into 3D.

Sequential systems are needless because they offer no more greater perceived horizontal resolution–yet require active glasses that allow horrible crosstalk. Sony’s demo at NAB often showed one golf ball as several balls.

JVCs alternating column thin-film polarized system looks just as good and DOES NOT require ACTIVE glasses. Because the passive glasses need not change opacity at high-speed they don’t have crosstalk. Plus, they are cheap.

The correct way to do 720p60 is to use the BD MPEG-2 system with a full bandwidth 720p60 plus a sub-channel carrying the MPEG-2 delta data. Of course, this requires either 2 cable boxes or a new generation of boxes.

Because 720p60 at 19mbps has extra bandwidth for a second sub-channel, I’m not sure how 1080i60 would get the extra bandwidth. Actually, we all know! They simply cut the bit-rate of the main channel to leave bandwidth for a sub-channel carrying the MPEG-2 delta data. Again, this requires either 2 cable boxes or a new generation of boxes.

Source: http://blog.broadcastengineering.com

A new type of display from Microsoft produces multiple images and tracks the viewers’ eyes

Today’s 3-D movies are far more spectacular than the first ones screened more than 50 years ago, but watching them–both at the movie theater and at home–still means donning a pair of dorky, oversized glasses. Now a new type of lens developed by researchers in Microsoft’s Applied Sciences Group could help make glasses-free 3-D displays more practical.

The new lens, which is thinner at the bottom than at the top, steers light to a viewer’s eyes by switching light-emitting diodes along its bottom edge on and off. Combined with a backlight, this makes it possible to show different images to different viewers, or to create a stereoscopic (3-D) effect by presenting different images to a person’s left and right eye. “What’s so special about this lens is that it allows us to control where the light goes,” says Steven Bathiche, director of Microsoft’s Applied Sciences Group.

3-D technology has seen a renaissance recently. Thanks to the success of movies like Coraline, Up, andAvatar, Hollywood is spending more money than ever to give audiences a stereoscopic experience. And electronics manufacturers are racing to replicate the 3-D theater experience in the home. The market for 3-D-capable televisions is expected to grow from 2.5 million sets shipped in 2010 to 27 million in 2013, according to the research firm DisplaySearch. However, the glasses required to watch 3-D video is a turnoff for many would-be early adopters.

At the Society for Information Display International Symposium in Seattle last month, companies showed off 3-D displays that don’t require glasses. These sets often use lenticular lenses, which are integrated into the display and project different images in two fixed directions. But a viewer needs to stand in designated zones to experience a 3-D effect; otherwise the screen becomes an out-of-focus blur.

Microsoft’s prototype display can deliver 3-D video to two viewers at the same time (one video for each individual eye), regardless of where they are positioned. It can also shows ordinary 2-D video to up to four people simultaneously (one video for each person). The 3-D display uses a camera to track viewers so that it knows where to steer light toward them. The lens is also thin, which means it could be incorporated into a standard liquid crystal display, says Bathiche.

The idea of tracking viewers to make the glasses-free 3-D easier has been around for decades. One of the big challenges, explains Ken Perlin, professor of computer science at New York University, is that the computers used for eye-tracking were too expensive and too slow to make such a system practical. As computers have become faster and cheaper, viewer-tracking systems have gotten up to speed; other components, particularly those needed to target viewers, have remained bulky and impractical to manufacture on a large scale.

Microsoft’s wedge lens is about 11 millimeters thick at its top, tapering down to about six millimeters at the bottom. A traditional lens, found in a projector, sits between a point of light and its focal point–the spot where the light is focused. This is the reason why viewer-tracking 3-D systems are often so bulky. The design of the wedge lens bypasses this problem, explains Bathiche. “Instead of having light travel in air, it travels within the lens,” he says. “It allows us to compress the distance between the projector and the screen.”

The focal point in the new screen is the flat surface of the wedge. An optical trick means that light enters through the edge, bounces around inside the lens (much as if it were in a fiber-optic cable), and, when the light has bounced enough times to reach a specific angle (known as the “critical angle”), it exits through the front of the lens. Bathiche says that the specialized lens design, which includes a rounded, thicker end, dictates how the light bounces around and when and where it can escape.

The direction the light comes out depends on the position and angle that the light as it enters the bottom edge of the lens. This is controlled using an array of light-emitting diodes at the bottom of the screen. The viewer-tracking cameras are also positioned at the bottom edge of the lens; these collect light traveling the other way through the lens. Bathiche says that system’s viewing angle is about 20 degrees, but hopes that with tweaks to the lens design, this can be increased to 40 degrees.

Bathiche says the 3-D lens can replace the traditional backlight in a liquid crystal display (LCD) to create a glasses-free 3-D display. Light from the lens will shine through the liquid crystals, projecting images at the viewers. The quality of the resulting picture is limited by the screen’s refresh rate. A normal 240 Hertz LCD can accommodate two 3-D views, meaning that each viewer’s eye receives a video that refreshes at a rate of 60 Hertz. Any slower, and the frames the video would be jerky. Alternatively, four viewers could watch their own 2-D video using the same display at a refresh rate of 60 Hertz. If the video were split again, then the frames would become jerkier.

The technology is to some degree “at the mercy of what the LCD panel in front of the backlight can do,” says Michael Bove, director of the consumer electronics laboratory at MIT. To address this, Bathiche says Microsoft is pushing display manufacturers to make faster LCDs. Bathiche’s group is also exploring other ways to use the 3-D lens. If integrated into a backlight of a laptop, he says, it could provide a way to instantly toggle between a private view, in which the backlight steers the images from the screen toward a single person’s eyes, and a shared view, in which the backlight shines the images out in all directions.

Source: TechnologyReview.com

Split screen: Microsoft’s 3-D screen can project multiple images simultaneously. Here it is projecting a block of red and a block of blue onto a screen two meters away.

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The first-ever Nascar race to be broadcast in 3D will be presented on July 3, available on TV exclusively through DirecTV, but it will also be streamed live in 3D on Nascar’s Web site.

The Coke Zero 400 race in Daytona will be the first major sporting event to be streamed live in stereoscopic 3D online. Users will need a specific 3D computer, as well as active shutter glasses, to enjoy the 3D event. Those with only a 3D TV, though, can also watch as long as they have DirecTV, which is proving itself as an innovator in 3D broadcasting much in the same way it did with a huge adoption of HD content.

“One of our goals here at NASCAR is to continuously explore ways to improve the viewing experience for our fans. Offering the Coke Zero 400 in 3D on NASCAR.COM and select television distributors is a great example of that consistent exploration. Our fans have been asking us about 3D for several months, so we’re excited to deliver that to them for the first time ever in what will likely change how NASCAR is consumed moving forward,” said Nascar Media Group COO Jay Abraham in a statement.

Nascar joins a growing list of sports names that have made the jump to 3D. FIFA is providing unparalleled 3D coverage of the World Cup at this moment, the Yankees have decked out their stadium with 3D equipment, and even golf, with the Masters tournament earlier this year, has gotten the 3D treatment.

The online 3D stream will be available at nascar.com/racebuddy3D

Source: TGDaily.com
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UPDATE  6.22.10:

The fans of NASCAR have a reason to be happy as on July 3, 2010 at 7:30 pm EST from Daytona International Speedway the NASCAR Coke Zero 400 race will start and it will be broadcasted online for the owners of 3D Vision. But unlike with the 3D streaming of the Masters Gold Tournament that required you to use the 3D Vision Video Player or the Stereoscopic Player, this time the broadcast will be based on the 3D streaming technology developed with Microsoft’s Silverlight and announced earlier this month. The side effect of using the new technology for streaming is that the broadcast will be available only if you own a 3D Vision equipped PC as on other 3D setups it will most likely not work.

The requirements for watching the live 3D stream of the NASCAR race is that you have a 3D Vision PC, the latest NVIDIA Driver (257.21 GPU and 3D Vision driver), and the latest Silverlight plug-in installed (v4.0.50401 or newer) as you’ll be watching the event trough your browser. Currently it seems that there is an issue if you have SLI running with two or more video cards, so if you have trouble watching the 3D video stream just disable SLI for the moment and then reenable it after you finish watching. It sounds very easy, and the good news is that there is even a demo of the 3D streaming with the Silverlight already available, so that you can try if everything works fine before the actual live streaming in 3D starts. And hopefully there will be some recorded footage after the event to watch if you happen to miss the actual race.

- More information about the 3D Streaming of the event on the official NASCAR website…

Source: 3dvision-blog.com