There’s a lot of last-minute scrambling among the channels poised to join Google’s potentially revolutionary initiative featuring professionally produced videos — which kicks off in earnest in just a few weeks. Several execs say they still don’t know exactly what they’ll show, when they’ll debut, and how much promotional help they’ll receive from YouTube. But one thing’s becoming clear: The initial wave of services out of the 96 picked to receive investments from YouTube will be loaded with material either from or about celebrities. That’s not part of a master plan; a lot of Web video producers already focus on pop culture and can gear up new channels in a hurry. The group includes Madonna’s DanceOn, which has been on YouTube since late 2010; it will reintroduce itself in January after it revamps its interface and programming. It plans 10 series including scripted shows, competitions, and tutorials but says it’s still figuring out when each will begin to appear. A different kind of celeb, skateboarder Tony Hawk, also is expected to have his action sports oriented Ride Channel ready next month.

When it comes to services about entertainment, some execs tell me that they’re curious to see what happens with Young Hollywood Network, which launches on January 16. It plans to have five weekly shows featuring interviews with stars and moguls including some conducted at the company’s studio in the Four Seasons Hotel. ENTV from Deadline parent PMC in a partnership with ION will focus on breaking entertainment news with frequent daily updates beginning January 16. The channel also plans a weekly show with TVLine Editor-In-Chief Michael Ausiello, a daily celebrity news chat with Hollywood Life Editor-In-Chief Bonnie Fuller, as well as a show that rounds up some of the day’s best clips from the YouTube channels. Joining the entertainment news sites sometime in late January will be Clevver News, which will have as many as nine original episodes a day including the daily Radar Latinocovering Spanish-language news and celebs. Most programs will only last a few minutes. “That’s been a real challenge: What’s a YouTube viewer willing to watch?” says Clevver Media Co-Founder Michael Palmer. “A lot of people watch YouTube at work or while they’re waiting in line. We’re playing around with time.”

Wonderful things happen when cool technology meets great entertainment. Cable television expanded our viewing possibilities from just a handful of channels to hundreds, and brought us some of the most defining media experiences of the last few decades– think MTV, ESPN and CNN. Today, the web is bringing us entertainment from an even wider range of talented producers, and many of the defining channels of the next generation are being born, and watched, on YouTube.

Today we’re announcing that even more talented creators and original entertainment will soon join YouTube’s existing channel lineup, including channels created by well-known personalities and content producers from the TV, film, music, news, and sports fields, as well as some of the most innovative up-and-coming media companies in the world and some of YouTube’s own existing partners. These channels will have something for everyone, whether you’re a mom, a comedy fan, a sports nut, a music lover or a pop-culture maven.

Our goal with this channels expansion, along with the grants and educational programs we’ve launched in the past year, is to bring an even broader range of entertainment to YouTube, giving you more reasons to keep coming back again and again. And for advertisers, these channels will represent a new way to engage and reach their global consumers.

The first of these new original channels will appear on YouTube starting next month and continuing over the next year. They’ll be available to you on any internet-connected device, anywhere in the world, with all the interactivity and social features of YouTube built right in.

For a sneak peak, check out the list of partners and channels below.

Alchemy Networks, Alchemy Networks
Alli Sports, Alli Sports
Bedrocket Media Ventures, Official Comedy
Bedrocket Media Ventures and Full Picture Productions, Look TV
Bedrocket Media Ventures & Wasserman Media Group, Network A
BermanBraun, theLOGE
BermanBraun & Rodale Inc., Vigor
BermanBraun & Rodale Inc., Taste
Big Frame, BAM
Black Box TV, Black Box TV (Anthony E. Zuiker, Tony E. Valenzuela, and Collective Digital Studio)
Bleacher Report, Bleacher Report
Brady Haran, DeepSkyVideos
Brady Haran, numberphile
CafeMom, CafeMom Studios
Chopra Media/Generate, The Chopra Well
Clevver Media, ClevverStyle
Clevver Media, ClevverNews
Clevver Media, ClevverTeVe
Comedy Shaq Network, The Comedy Shaq Network
Cooking Up a Story, Food Farmer Earth
DanceOn, DanceOn
DECA, KinCommunity
Demand Media, eHow Home
Demand Media, LIVESTRONG
Demand Media, eHow Pets & Animals
Digital Broadcasting Group (DBG), Spaces
East of Center Productions LLC, YOMYOMF
Electus, Pop Culture Channel (name TBD)
Electus NuevOn, Latin Channel
Electus, Food Channel (name TBD)
Emil Rensing International, Auto Channel (name TBD)
EQAL, u look haute!
Everyday Health, Inc., Everyday Health TV
EYEBOOGIE, POP SPOT
FAWN by Michelle Phan
Fine Brothers Productions, MyMusic
Frederator Networks, Channel Frederator’s Cartoon Hangover
FremantleMedia Channel, Pets & Animal (name TBD)
Hearst Magazines, Fashion & Beauty Channel (name TBD)
Hearst Magazines, Car and Driver Television
Iconic, Life and Times
IconicTV, 123UnoDosTres
IconicTV, myISH
IGN Entertainment / Shine Group, START
Intelligent Television, Intelligent Channel
Jon M. Chu, Dance Channel (name TBD)
Katalyst, Thrash Lab
Knights of Good Productions, Geek & Sundry (with Felicia Day)
Lionsgate, Lionsgate Fitness Channel
Machinima, Machinima
Magical Elves and InStyle magazine, Little Black Dress
Maker Studios, The Maker Music Network
Maker Studios, The Moms’ View
Maker Studios, Tutele
Meredith Corporation and Meredith Video Studios, Digs
ModernMom, ModernMom Channel
Mondo Media, New Animators
monotransistor, werevertumorro
My Damn Channel, My Damn Channel: Live
New Nation Networks, New Nation Networks
Pharrell Williams, i am OTHER
Philip Defranco, Sourcefed
Pitchfork, Pitchfork TV
PMC, PMC Entertainment News
Radical Media, Education Channel (name TBD)
Red Bull Media House North America, Red Bull
Roadside Entertainment/BAC, The NOC
SB Nation, SB Nation
Seedwell, American Hipster
Slate, Slate News Channel
Smart Girls at the Party, Smart Girls at the Party
Smosh/Alloy Digital, Smosh Animation
Soccer United Marketing & Bedrocket, KickTV
SoulPancake Productions, SoulPancake
Source Interlink Media, Motor Trend
Steve Spangler Science, The Spangler Effect
TakePart™, TakePart™ TV
TED Conferences, TEDEducation
The Bowery Presents, The Bowery Presents
The Nerdist Channel, The Nerdist Channel
The Onion, Onion Broadcasting Company
The Wall Street Journal, The Wall Street Journal
The Young Turks, Town Square
Thomson Reuters, Reuters.com
Tony Hawk’s production company, 900 Films, Inc., RIDE Channel
Uncommon Content Partners, The Conversation Channel
Uncommon Content Partners, Taste & Access
Varsity Pictures, Awesomeness
VICE, VICE
VICE, Noisey
Vlogbrothers, CrashCourse
Vlogbrothers, SciShow
Vuguru & POW! Entertainment, Stan Lee’s World of Heroes
Walter Latham Digital, Walter Latham’s “Kings of Comedy”
WWE, WWE Fan Nation
Young Hollywood, Young Hollywood Network

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