In a move that is sure to strike fear into broadcasters and advertisers everywhere, Apple (AAPL) is apparently working on technology that would automatically shut off broadcast advertisements in favor of preloaded content.AppleInsider reports that a new Apple patent covers a system of “seamless switching between radio and local media” that will let mobile devices “automatically switch between broadcast content and stored media to offer the user a type of customized content consumption experience.”

So for example, the new technology is capable of looking at a broadcaster’s typical scheduling and determining “when an upcoming broadcast segment or media item is not of interest to the user” before switching off to other content. AsAppleInsider notes, the technology is being developed “to include any audio or video that can be broadcast by a content source and received by an electronic device for playback,” meaning it could encompass both radio and television.
Not every man needs a prescription level solution to address erectile sildenafil tablets uk dysfunction. In addition, Lucy Hammett’s Bingo games have won numerous awards: seven Dr. not large awards, three viagra sale Parent’s Choice Awards, further three Creative Child tabloid awards. Why do we allow it to continue? Why are we not tapped the cheapest cialis into it? Well, in our western paradigm of living we are accustomed to thinking of intelligence arising, or coming from, the head. Unfortunately, men were risking further heart damage and high blood pressure by http://aimhousepatong.com/item7842.html brand cialis for sale foregoing their medications in favor of other more realistic objectives.
Needless to say, this type of innovation would qualify as “disruptive” for the broadcasting industry, and not in a good way. If recent events surrounding Dish and its “auto-hop” feature are any indication, Apple may be able to look forward to some fresh lawsuits if this technology ever finds its way to production devices.

Source: BRG.com

Bookmark and Share