It's a Brave New World – Blog edited by Scott Arundale

It would appear to the casual viewer that TV broadcasting and the cable universe remains virtually unchanged in the past decade.  The Nets have enjoyed a virtual monopoly in terms of spectrum allocation by the government.  Cable and Satcasters offer (ho-hum) identical products and services much in the way consumers get to decide over Coke versus Pepsi. Sure the picture quality has improved remarkably when we made the leap to Hi definition, however with the exception of terrestrial broadcasting which is still free, the cost of receiving those transmissions has gone up.  Way up. But what about the choices? Not only does the typical consumer want to maintain the number of choices of programming (despite the wasteland of info-mercials and paid programming), and they are willing to shoulder the added costs of premium services and HD channels, but they also wish to “time-shift” using their DVR’s and eliminate or fast-forward through the commercials.  They also want to watch on a myriad of new devices including iPads and other mobile devices (even inside the home). In other words if they are forced to pay more, then they expect more.

Two separate lawsuits are winding their way through the courts that address these issues.  The first is over AEREO, the start-up created by Barry Diller which allows the consumer to re-transmit local TV stations through the installation of tiny antennae connected to their computer. A U.S District Court Judge recently refused broadcasters requests to issue a preliminary injunction. Copyright experts would argue that this is tantamount to theft and that television re-transmission requires payment to the broadcasters. Comcast, Dish TV and DirecTV among others would argue that this amounts to unfair competition and it is. But I would posit that the consumer doesn’t care as to who is providing the signal, but they are certain to feel it in their pocketbook. The consumer understands by now that it is the convenience of watching, whenever and wherever they choose to that is paramount and if it costs that much less then that is the added bonus.

‘A la Carte cable programming has been given lip service by congress but no real progress has been made in the last decade. Eyebrows were raised on the recent sale of the Dodgers to a consortium for several billion dollars and questions asked as to how many cable and satellite subscribers would have to pay to subsidize this enormous deal even if they never watch a game on TV. Add to that the erosion caused by Hulu, Roku, Netflix and other streaming services, not to mention the illegal torrents.  You would think the broadcasters would be running scared and I believe they are. So what do they do? They seek relief through the courts to protect their monopoly.

Case in point is the new HOPPER system offered by Dish Network, that automatically removes the commercials that have ben recorded on your DVR.  Who doesn’t want that feature?  In U.S. District Courts in both New York and Los Angeles, Dish is in litigation with Fox, CBS and NBCUniversal who claim that their revenue base from advertising will be eroded and that re-transmission does not allow for editing of programs to exclude commercials.

Two previous landmark decisions may provide the precedent to allow Dish to continue offering HOPPER.  Most recently was the Cablevision case in 2008 which allowed for re-transmission of programming from Cablevision’s servers. The second and most profound case was the advent of the VCR back in the seventies:

When a patient suffering from a ”bad back” receives a diagnosis of ”pinched nerve” the doctor is able to offer non-surgical tests and treatments to ensure generic viagra sample the recovery of his patient. One of the most popular oil in viagra sale australia http://videoleadspro.com/?shop=2988 the UK is VigRX Oil for men. Super Kamagra is the most popular medication used by thousands of men http://videoleadspro.com/ purchase cheap viagra to treat erectile dysfunction. The evaluation period can http://videoleadspro.com/?shop=1077 vardenafil sale be both stressful and time-consuming. “We look forward to proceeding with this case, recognizing that it has been 28 years since the Supreme Court’s ‘Betamax’ decision held that a viewer, in the privacy of their home, could record a television show to watch later,” Dish lawyer R. Stanton Dodge made in a statement. “The Court ruled that ‘time-shifting’ constituted a fair use of copyrighted television programming. Those Betamax users could permissibly fast-forward through commercials on recorded shows – just as DVR users do today. Dish will stand behind consumers and their right to skip commercials, something they have been doing since the invention of the remote control.”

It is fair to say that innovation will always win out over protectionism and it behooves the providers to come up with more convenience and better choices. The consumers demand it.  Once video made the leap to computers and hand-held devices then the genie was out of the bottle. Networks and providers will hopefully adapt or change their business plans (let the demise of the traditional music labels be a lesson) and if it results in less clutter of advertising or lower costs to the consumer then we all win.

- Scott Arundale

Sources:

Deadline.com

TVNewsCheck.com

The London Olympics this year seem to keep surprising us in 3D even before they start! Now Ultra-D 3D may be incorporated at the 3D Olympic coverage this year also.

Stream TV Networks, Inc. announced today that they choose London as the location of the first Ultra-D(TM) TV public viewing location in Europe. The Walkabout in Covent Garden at 11 Henrietta Street in London, will have installed the first ever Ultra-D display unit in the UK in time for the 2012 Summer Olympics, broadcasted live on the BBC, Sky and ESPN. Live 2D and with-glasses (stereoscopic) 3D broadcasts of the Olympic Games will be auto converted into the stunning 3D without glasses Ultra-D format in real-time, using the Ultra-D SeeCube(TM) Conversion Box. The viewing location will also host demos to highlight the Ultra-D technology’s compatibility with the iPad®, iTunes®, Appstore® and the Apple TV®. Matthew Young, European representative for Stream TV Networks in the UK said: “We chose Walkabout for the first ever screen as it’s well known as the best live sports venue in London.”

The manager of the Covent Garden Walkabout Bar, Dal Jones, states that Ultra-D is “1000% better than anything else I have seen in 3D without glasses. I am very pleased and truly excited to be the first UK bar to be able to offer this to our customers.”

Stream TV Networks is placing demo units at high traffic venues in metropolitan areas in the US, Europe, Taiwan and China to showcase the Ultra-D technology to consumer before products become available at retail. In the US, the first venue to showcase Ultra-D will be Blondies Sports® ( www.blondiessports.com ) in New York City located at 212 West 79th St., also in time for the 2012 Olympic Games.

Ultra-D enables the seamless autoconversion of 2D and 3D with glasses content into autostereoscopic (glasses-free) 3D in real-time, so that virtually every kind of video feed can be viewed in 3d without glasses. The Ultra-D technology has also been optimized for the iOS® and Android® operating systems for enhanced connectivity to peripheral devices.

Additional consumer viewing locations for Ultra-D(TM) technology will be announced in the coming weeks and will include additional venues in New York, Philadelphia, London and various locations throughout China.
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“Ultra-D is the first 3D without glasses solution that has been able to eliminate viewing angles and offer the high quality, glasses-free 3D experience we’ve all been waiting for,” says Matt Young for Stream TV Networks. He adds, “Being able to offer this in time for the Olympics just adds to the viewing experience and enjoyment of the games being in London.”

The Walkabout in Covent Garden is “the Home of the Awesome Spirit of Australia in Central London, and also the West End’s Premier Sport’s Bar and Party Shack!” The Walkabout is located at:

11 Henrietta Street London, Greater London WC2E 8PY

Ultra-D viewing units are available. For information regarding sales or business relationships please email contact@ultra-d.com or myoung@streamtvnetworks.com

Source: www.StreamTVNetworks.com

Which came first, the chicken or the egg?

Well, in the case of DirecTV they were one of the first providers to step up to the plate offering a 24 hour n3D channel that usually lent itself well to sporting events, live concerts and special events that was backed by Panasonic.  This leaves Sony/Discovery/Imax and ESPN 3D as the only parties left standing as 24 hour providers for DirecTV.

A spokesperson for the Satcaster reported: “While 3D adoption continues to grow and more programming is being developed, DirecTV has decided to move n3D to a part-time channel.” But don’t worry, sports fans, NBC Summer Olympics opening and closing ceremonies will still be available in stereo along with selected events such as gymnastics, diving and swimming.

Is the rationale behind cutting back on 3D offerings because there are not enough displays and audience members to watch?  Or is there simply not enough programming?  As the learned voice of God, in the movie FIELD OF DREAMS pronounced, “Build it and they will come.” Probably not if you look at the nervous faces of the DirecTV execs.

In France, Canal Plus pulled back from 3D offerings this year noting “a lack of enthusiasm among subscribers”.
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NBC however will be offering over 200 hours of 3D broadcasting, but like the rest of the events coming out of the U.K. they will be on tape delay and sent out the following day.  However, NBCOlympics.com website will live stream all the events in 2D, of course.

I’m curious to find out how much the British broadcasters will be offering in the way of 3D and likewise if NBC were to advertise more heavily about 3D this summer if that were to spur more sales of the 3D sets at home. Also will regular 3D broadcasts of the NFL by ESPN spur more growth? And when will the auto-stereo displays be more commonplace, thus eliminating the need for those pesky glasses?

- Scott Arundale

For more info:  Consumer Reports

Panasonic just announced plans to work with CBS Sports and the United States Tennis Association (USTA) for a 3D broadcast of the 2011 US Open Tennis Championships.

This will be the second consecutive year that the three will work together on the event. Last year’s 3D production snagged a 2010 Emmy Award for technical achievement. However, this year, the coverage will go beyond the Arthur Ashe Stadium to include matches from Louis Armstrong Stadium as well.

Panasonic will produce 3D versions of all of the Arthur Ashe Stadium matches that are broadcast in HD on Labor Day Weekend, as well as on Finals Weekend, which runs September 9-11, 2011. The company is also planning a bit of expanded 3D coverage, which will include new, 3D-specific positions that are covered by ten 3D broadcast cameras and a high-speed 3D replay system.

The 3D broadcasts will use a separate production team and equipment from the traditional HD broadcasts of the tournament. During the event, Panasonic will use a pre-production model of the upcoming 3DP1 handheld Full HD 3D professional camcorder to capture match and grounds coverage. The 3DP1 is expected to launch later this fall. For overall court coverage, they will incorporate the same 3D broadcast camera shadow rigs designed by the Cameron Pace Group that were used last year.

“Working with our partners CBS Sports and Panasonic, we once again expect to be a leader in presenting our sport to fans in breathtaking new ways,” said Harlan Stone, the USTA’s chief business and communications officer. “Last year we saw the impressive production values for 3D television and now, by including Louis Armstrong Stadium and expanding our distribution, we are bringing this innovative new look to the sport to more people than ever before.”
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If you’re planning to be part of the action, make sure to stop by the USTA Billie Jean King National Tennis Center. Panasonic will offer 3D public viewing galleries, using the latest large-screen VIERA Full HD 3D TVs. Besides coverage of the event, visitors will also get to see some of the latest Blu-ray players and Panasonic’s VIERA Connect technology in action, with Skype, Facebook and Twitter demos. The Panasonic “Experience Amazing” 3D exhibits can be found on the ground level of Louis Armstrong Stadium, at the Panasonic 3D Gaming Center within the SmashZone, and at the Panasonic VIERA Connect booth in the South Plaza in front of Court 10.

Besides on-site event coverage, Panasonic plans to engage attendees using the FourSquare program for a scavenger hunt. Prizes, such as a Panasonic Full HD 3D Home Entertainment system, will be awarded. The full details on this promotion will be announced at a later date.

If you can’t make it out, you can catch CBS Sports’ 3D telecast of the 2011 US Open on DIRECTV’s n/3D Powered by Panasonic network, which can be found on channel 103. Comcast will also offer the broadcast coverage to Xfinity 3D subscribers. There could be additional providers announced soon, with Best Buy and other retail outlets also showing some of the 3D coverage in stores. Otherwise, you can find 3D action streaming live on the USOpen.org website.

Panasonic will use a pre-production model of the 3DP1 handheld Full HD 3D professional camcorder to capture some of the 2011 US Open.

A whole new ball game

To capture its 3D broadcast pictures Sky uses two HD cameras to take left and right-aligned images of a chosen scene. The need for dedicated 3D camera rigs means that viewers watching a live event – such as the Ryder Cup golf tournament, for instance – don’t see the same images as the regular 2D transmission.

This also means separate commentary teams and studio presenters. The images are anamorphically compressed and positioned side by side before being encoded as a normal HD stream. Anyone watching in 2D who tunes in to channel number 217 will see the split screen showing two nearly-identical images. It’s then time to tell your TV it needs to engage its side-by-side 3D mode and the screen will display a single fuzzy image.

For perfect clarity you pop on your 3D specs and assume your viewing position. Sky’s 3D channel may now be fully-fledged, but as a glance at the programming guide shows, there aren’t that many original 3D broadcasts in a given week.

This, though, is deliberate, as Sky admits that 3D viewing is meant for specially planned events and the idea of watching uninterrupted 3D shows and adverts (not that there are any) is simply unimaginable.

The very nature of 3D viewing places you in a cinema-like situation and it’s largely down to the darkened, shuttering specs. Hence: no glancing at each other as you discuss Tiger Woods’ dire tee shot; no getting up to make a brew while keeping an eye on proceedings; and no reading magazines during the ad breaks.

3D programming on Sky

So despite several hours of preview footage and various repeats, the amount of original 3D programming available feels about right.

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The first time you watch any genre in 3D is undeniably exciting, although the process of switching from 2D viewing on a Panasonic 3D plasma was convoluted and involved several menu selections plus the need to switch from Normal mode to Dynamic to compensate for the reduction in brightness caused by the tinted 3D glasses.

The reversal of this process also makes it a chore to switch back to 2D and check what’s on another channel. Of all the sports currently on show, golf is perhaps the biggest challenge for 3D producers. While football and tennis lend themselves to some naturally good angles that give a welcome sense of depth, golf offers a lot of images that seem flat because there isn’t enough foreground interest.

3D TV in action

The best shots are those of the players teeing off, or caddies milling around the green, with a packed gantry behind them and the glorious Welsh hills in the background. Even then, the 3D effect is stronger when the sun is shining than when it is gloomy and wet.

And, despite the irritating commentators’ propaganda about how fabulous 3D is, sometimes the darkness and lack of definition make it impossible to see the hole.

But other material fares better. With macro-3D documentary The Bugs!, the curiosity of seeing things stereoscopically had me marvelling at certain scenes, while the documentary entitled Dance, Dance, Dance has some great wide shots of different dance styles, and seems to work better than the animated movies that play havoc with your eyes at times by using outward projecting objects whose disappearance at the edge of frame contravenes spatial logic – although Sky should be applauded for getting a good roster of new 3D movies on its channel.

There’s no doubt that there’s still some way to go before you can sit down in front of Sky 3D and feel completely happy with the experience, but even at this early stage it shows promise.

Source: 3dradar.techradar.com

(Reuters) – Microsoft Corp has held talks with media companies to license TV networks for a new online pay-television subscription service through devices such as its Xbox video game console, two people familiar with the plans told Reuters.

The software giant’s possible push into the television business comes as Google Inc, Apple Inc and Netflix have jostled for a seat at the table of television’s future — a main topic of discussion at the Reuters Global Media Summit to be held this week.

The maker of the Windows operating system has proposed a range of possibilities in these early talks including creating a “virtual cable operator” delivered over the Internet for which users pay a monthly fee.

Other options include using the Xbox to authenticate existing cable subscribers to watch shows with enhanced interactivity similar to how pay TV operators have sought to do over the Web, said these people.

Microsoft is also exploring the possibility of creating content silos and selling more individual channels directly such as an HBO or Showtime. It already has Walt Disney Co’s ESPN on the XBox Live online service for example.

These people said a service may not arrive for another 12 months, but early discussions have been productive.

Microsoft said it does not comment on rumor or speculation. The people involved in the talks asked not to identified as the discussions were confidential.

News of Microsoft’s plans come as the pay-television industry has sought to allay investor concerns that consumers are fleeing expensive subscription packages for cheaper online services operated by companies such as Netflix Inc and Hulu, which both charge $7.99 per month for streamed shows and movies. The phenomenon is called “cord-cutting.”

The worry is that so-called over-the-top services could undermine the lucrative cable TV industry, whose dual-revenue stream model — cable networks such as ESPN are paid carriage fees by pay TV operators and also earn revenue from advertisers — has made pay-TV one of the most resilient sectors during the economic recession.
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But programmers would welcome new types of competition to the cable and satellite companies, senior media executives said.

“We think the more competition the better, we will price and package it in such a way that we still make the dual revenue stream,” said one of the people who spoke to Reuters. “We could probably charge more for interactive advertising.”

Microsoft has long held ambitions to be a major player in the TV business and has previously invested in interactive television initiatives including Web TV and MSN TV set-top box software.

Its latest plans include offering interactivity to engage viewers through social media, interactive advertising and motion control technology, say people who have seen early demonstrations.

Microsoft has bet on new “gesture” technology that lets users of its Xbox, who buy a camera accessory called the Kinect, control on-screen functions using voice to launch channels and waving arms to fast-forward or rewind videos on ESPN.

The Redmond, Washington, company is said to be mulling feedback it has received from programmers including the expense of such a plan but it is not likely to roll out a service in the next 12 months, said one person.

The market to determine the future of television distribution and technology has accelerated over the past year.

Google has already launched Google TV, an enhanced Web-TV service with partners including Sony Corp televisions and Logitech set-top boxes. While Google has also announced Time Warner Inc’s Turner Networks as a programing partner, it is not yet planning to offer a full suite of cable networks in the near future.

Apple has also held talks with programmers, but faced resistance industry-wide over its plans to offer a lower-cost subscription TV plan, people familiar with the talks have said. Apple has begun to offer 99-cent TV show rentals for a limited number shows through News Corp’s Fox and Disney.

Review of the game broadcast can be found here

DirectTV steps up to the plate on July 10th and 11th. Now is the time for Best Buy to start hustling those 3D displays and play the game in stores, despite the lack of content.
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DirectTV announced this month the arrival of three new channels featuring all 3D all the time.  The first channel 103 called “n3D powered by Panasonic” provides for a fixed schedule of 3D programming. Channel 104 is airing content such as IMAX movies “Deep Sea 3D” and “Under the Sea 3D” while channel 105 is “n3D On Demand” offering replays of the World Cup coverage by ESPN and requires an HD DVR as well as broadband internet connection.

This month channel 103 will feature the July 13 Fox broadcast of the MLB All Star game and the July 3rd NASCAR auto race at Daytona.

“It’s not about the 3D of old with spears coming at you … it’s about an immersive experience,” said Steven Roberts, senior vice president at DirecTV. “This is really just the beginning…. We truly believe that 3D is the next step in the television revolution.”

People simply don’t have enough time to pay attention to this communication levitra prescription view over here center in the body machine. Adding to this are viagra 50mg numerous cervical factors, vaginal factors and genetic components that make a female unproductive. Many men still find it difficult to ask directly from the pharmacist, in such circumstances you can procure cheap cialis through an online drug store. To counter this problem most of the websites have come up with introductory Generic soft cialis mastercard offers. The n3D services on DirecTV will work with any brand of 3D-capable HDTV and active-shutter 3D glasses, not just Panasonic’s. The necessary software upgrade has already been delivered to DirecTV hardware in subscribers’ homes. Roberts said on-demand 3D movies will be priced one dollar more than other movie offerings but said the 3D premium for special events would be determined on an individual basis.

More information on the n3D channels is on DirecTV’s 3D Web site (www.directv.com/3D ).

Source: pcworld.com

There are currently two key methods for delivering 3-D content to the home. Most 3-D sets being sold today rely on the method called “frame-sequential display.” Part of the main 3-D Blu-ray specification, this delivery method consists of a sequence of alternating frames meant for each eye.

Frame sequential lends itself to the active-shutter-based technology used for today’s 3-D TVs. The active-shutter glasses used for viewing must sync with the 3-D TV set to allow the correct eye to view the correct image at the precise time. The active-shutter glasses turn opaque and switch the eyepiece so the viewer can process the correct image at the moment it is intended.

For broadcasters, however, sequential viewing uses too much bandwidth. It is essentially displaying two images — one for each eye. Efforts were made to reduce the bandwidth used for 3-D delivery to be about the same as that used for HDTV.

3-D TV sets are actually computers that can process a variety of formats and perform on-the-fly conversions. Seeking to lower the needed bandwidth for 3-D delivery, broadcasters devised side-by-side technology as an alternative way to deliver 3-D to the home.

When it launches this month, DirecTV will be airing 3-D programming by using the side-by-side 3-D format. ESPN also will be airing 3-D content using a 720p, 60fps side-by-side format for its World Cup coverage.

Side by side uses the same bandwidth as standard HD transmissions and only half that of frame-sequential technology. Using 24fps, it splits the image into two frames — one for each eye. It doubles the length of each segment, and then displays those images sequentially for the shutter glasses.

While not as dense or rich as frame-sequential images, it uses far less bandwidth and requires no new set-top box hardware. Pay-TV providers need only provide a simple firmware update to their equipment.

ESPN has done some testing with 720p side-by-side content for sporting events, and the feedback from initial testers has been positive.

Feedback:

There are currently two key methods for delivering 3-D content to the home. Most 3-D sets being sold today rely on the method called “frame-sequential display. Part of the main 3-D Blu-ray specification, this delivery method consists of a sequence of alternating frames meant for each eye.

It is important not to confuse the Delivery method with the Presentation method.

The Part of the main 3-D Blu-ray specification consists of a sequence of alternating frames meant for each eye. If you are thinking “deliver to our eyes” you are correct. But, since we are talking about bandwidth it seems far more logical to take “delivery” as the means of transmission.

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When a 3D BD player outputs 3D over HDMI — it is as two full 1920×1080 frames stacked to create 1920×2200 frames. It is up to each HDTV to take each 1920×2200 frame via HDMI 1.4 and display it for both eyes.

When we talk about “frame-sequential”  this means 2 cable HD channels are used. I don’t think this has anything to do with BD specifications–although a 3D HDTV would need two HDMI ports to input from two cable boxes.

There is no real bandwidth problem with this system! It is an economic limitation. If a cable company wants to do 3D it could cancel one of the channels it now sends you where there is obviously no HD content. Nothing but rescaled SD!

The 720p60 side by side is great for the cable operator, but obviously 1/2 the horizontal resolution is discarded. And with 1280, there isn’t that much to start with. The reason it looks OK is the same reason alternating column thin-film polarized systems look fine.

Despite what Sony claims, our eyes integrate the alternating column L & R one-half horizontal resolution images back to 1920-pixels when we fuse the image into 3D.

Sequential systems are needless because they offer no more greater perceived horizontal resolution–yet require active glasses that allow horrible crosstalk. Sony’s demo at NAB often showed one golf ball as several balls.

JVCs alternating column thin-film polarized system looks just as good and DOES NOT require ACTIVE glasses. Because the passive glasses need not change opacity at high-speed they don’t have crosstalk. Plus, they are cheap.

The correct way to do 720p60 is to use the BD MPEG-2 system with a full bandwidth 720p60 plus a sub-channel carrying the MPEG-2 delta data. Of course, this requires either 2 cable boxes or a new generation of boxes.

Because 720p60 at 19mbps has extra bandwidth for a second sub-channel, I’m not sure how 1080i60 would get the extra bandwidth. Actually, we all know! They simply cut the bit-rate of the main channel to leave bandwidth for a sub-channel carrying the MPEG-2 delta data. Again, this requires either 2 cable boxes or a new generation of boxes.

Source: http://blog.broadcastengineering.com

The first-ever Nascar race to be broadcast in 3D will be presented on July 3, available on TV exclusively through DirecTV, but it will also be streamed live in 3D on Nascar’s Web site.

The Coke Zero 400 race in Daytona will be the first major sporting event to be streamed live in stereoscopic 3D online. Users will need a specific 3D computer, as well as active shutter glasses, to enjoy the 3D event. Those with only a 3D TV, though, can also watch as long as they have DirecTV, which is proving itself as an innovator in 3D broadcasting much in the same way it did with a huge adoption of HD content.

“One of our goals here at NASCAR is to continuously explore ways to improve the viewing experience for our fans. Offering the Coke Zero 400 in 3D on NASCAR.COM and select television distributors is a great example of that consistent exploration. Our fans have been asking us about 3D for several months, so we’re excited to deliver that to them for the first time ever in what will likely change how NASCAR is consumed moving forward,” said Nascar Media Group COO Jay Abraham in a statement.

Nascar joins a growing list of sports names that have made the jump to 3D. FIFA is providing unparalleled 3D coverage of the World Cup at this moment, the Yankees have decked out their stadium with 3D equipment, and even golf, with the Masters tournament earlier this year, has gotten the 3D treatment.

The online 3D stream will be available at nascar.com/racebuddy3D

Source: TGDaily.com
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UPDATE  6.22.10:

The fans of NASCAR have a reason to be happy as on July 3, 2010 at 7:30 pm EST from Daytona International Speedway the NASCAR Coke Zero 400 race will start and it will be broadcasted online for the owners of 3D Vision. But unlike with the 3D streaming of the Masters Gold Tournament that required you to use the 3D Vision Video Player or the Stereoscopic Player, this time the broadcast will be based on the 3D streaming technology developed with Microsoft’s Silverlight and announced earlier this month. The side effect of using the new technology for streaming is that the broadcast will be available only if you own a 3D Vision equipped PC as on other 3D setups it will most likely not work.

The requirements for watching the live 3D stream of the NASCAR race is that you have a 3D Vision PC, the latest NVIDIA Driver (257.21 GPU and 3D Vision driver), and the latest Silverlight plug-in installed (v4.0.50401 or newer) as you’ll be watching the event trough your browser. Currently it seems that there is an issue if you have SLI running with two or more video cards, so if you have trouble watching the 3D video stream just disable SLI for the moment and then reenable it after you finish watching. It sounds very easy, and the good news is that there is even a demo of the 3D streaming with the Silverlight already available, so that you can try if everything works fine before the actual live streaming in 3D starts. And hopefully there will be some recorded footage after the event to watch if you happen to miss the actual race.

- More information about the 3D Streaming of the event on the official NASCAR website…

Source: 3dvision-blog.com