It's a Brave New World – Blog edited by Scott Arundale

Not content to dominate online video viewing, yesterday YouTube unveiled new initiatives for viewing on both TVs and mobile devices. Taken together they demonstrate how aggressive YouTube plans to be in the 3-screen viewership era.

First up, YouTube introduced the beta version of “Leanback,” the new 10-foot experience that it introduced at the recent I/O conference. With Leanback, you only need to use the 4 arrow keys and Enter key on your keyboard to navigate the YouTube experience. Video plays in full-screen mode and in automatically in HD when available.

There are different options for what content Leanback delivers: if you have set up subscriptions, it will give you a feed of those videos; in addition, if you’ve connected your YouTube account to your Facebook account you’ll also get a feed of videos your friends are watching/sharing; alternatively, if you’ve done neither YouTube will simply give you the most popular comedy, entertainment, news, etc. You can also easily search and browse.

It is easy to envision Leanback being a couch potato’s nirvana: just fire up Leanback and sit back and have all the day’s most interesting videos begin unspooling. As Will Richmond wrote in videonuze.com in early June, he continues to believe Leanback is a whole new “channel” experience and will give Google TV, when it launches, a huge tailwind.

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Meanwhile, YouTube also rolled out a newly upgraded experience for mobile phones yesterday. The new site at m.youtube.com promises to be faster and also more mobile-friendly, with larger buttons and additional features included from the web site. The effort builds on the mobile site YouTube has offered for several years. YouTube also revealed that playbacks grew by 160% in 2009 and are now up to an astounding 100 million per day. More interestingly, YouTube appears to be trying to migrate users away from the YouTube mobile app which Apple has offered on the iPhone for a while. YouTube is promising web site updates will be followed quickly on the new mobile app, “unlike native apps which are not updated as frequently.”

With the new Leanback and mobile initiatives YouTube is continuing to evolve from its roots as just a user generated content web site. YouTube appears to be firing on all cylinders: hitting a record 14.6 billion views in May, landing big-time advertisers like VISA/Toy Story 3 and Xbox’s Kinnect and adding popular premium content like World Wrestling Entertainment a new project produced by Ridley Scott. YouTube’s biggest day is still ahead of it, when it will no doubt take center stage in the high-profile launch of Google TV later this year.

source: videonuze.com

DirectTV announced this month the arrival of three new channels featuring all 3D all the time.  The first channel 103 called “n3D powered by Panasonic” provides for a fixed schedule of 3D programming. Channel 104 is airing content such as IMAX movies “Deep Sea 3D” and “Under the Sea 3D” while channel 105 is “n3D On Demand” offering replays of the World Cup coverage by ESPN and requires an HD DVR as well as broadband internet connection.

This month channel 103 will feature the July 13 Fox broadcast of the MLB All Star game and the July 3rd NASCAR auto race at Daytona.

“It’s not about the 3D of old with spears coming at you … it’s about an immersive experience,” said Steven Roberts, senior vice president at DirecTV. “This is really just the beginning…. We truly believe that 3D is the next step in the television revolution.”

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More information on the n3D channels is on DirecTV’s 3D Web site (www.directv.com/3D ).

Source: pcworld.com

When is MTV going to add this to their stereo music channel?  That’s when music executives will stand up and take notice.

A new type of display from Microsoft produces multiple images and tracks the viewers’ eyes

Today’s 3-D movies are far more spectacular than the first ones screened more than 50 years ago, but watching them–both at the movie theater and at home–still means donning a pair of dorky, oversized glasses. Now a new type of lens developed by researchers in Microsoft’s Applied Sciences Group could help make glasses-free 3-D displays more practical.

The new lens, which is thinner at the bottom than at the top, steers light to a viewer’s eyes by switching light-emitting diodes along its bottom edge on and off. Combined with a backlight, this makes it possible to show different images to different viewers, or to create a stereoscopic (3-D) effect by presenting different images to a person’s left and right eye. “What’s so special about this lens is that it allows us to control where the light goes,” says Steven Bathiche, director of Microsoft’s Applied Sciences Group.

3-D technology has seen a renaissance recently. Thanks to the success of movies like Coraline, Up, andAvatar, Hollywood is spending more money than ever to give audiences a stereoscopic experience. And electronics manufacturers are racing to replicate the 3-D theater experience in the home. The market for 3-D-capable televisions is expected to grow from 2.5 million sets shipped in 2010 to 27 million in 2013, according to the research firm DisplaySearch. However, the glasses required to watch 3-D video is a turnoff for many would-be early adopters.

At the Society for Information Display International Symposium in Seattle last month, companies showed off 3-D displays that don’t require glasses. These sets often use lenticular lenses, which are integrated into the display and project different images in two fixed directions. But a viewer needs to stand in designated zones to experience a 3-D effect; otherwise the screen becomes an out-of-focus blur.

Microsoft’s prototype display can deliver 3-D video to two viewers at the same time (one video for each individual eye), regardless of where they are positioned. It can also shows ordinary 2-D video to up to four people simultaneously (one video for each person). The 3-D display uses a camera to track viewers so that it knows where to steer light toward them. The lens is also thin, which means it could be incorporated into a standard liquid crystal display, says Bathiche.

The idea of tracking viewers to make the glasses-free 3-D easier has been around for decades. One of the big challenges, explains Ken Perlin, professor of computer science at New York University, is that the computers used for eye-tracking were too expensive and too slow to make such a system practical. As computers have become faster and cheaper, viewer-tracking systems have gotten up to speed; other components, particularly those needed to target viewers, have remained bulky and impractical to manufacture on a large scale.

Microsoft’s wedge lens is about 11 millimeters thick at its top, tapering down to about six millimeters at the bottom. A traditional lens, found in a projector, sits between a point of light and its focal point–the spot where the light is focused. This is the reason why viewer-tracking 3-D systems are often so bulky. The design of the wedge lens bypasses this problem, explains Bathiche. “Instead of having light travel in air, it travels within the lens,” he says. “It allows us to compress the distance between the projector and the screen.”

The focal point in the new screen is the flat surface of the wedge. An optical trick means that light enters through the edge, bounces around inside the lens (much as if it were in a fiber-optic cable), and, when the light has bounced enough times to reach a specific angle (known as the “critical angle”), it exits through the front of the lens. Bathiche says that the specialized lens design, which includes a rounded, thicker end, dictates how the light bounces around and when and where it can escape.

The direction the light comes out depends on the position and angle that the light as it enters the bottom edge of the lens. This is controlled using an array of light-emitting diodes at the bottom of the screen. The viewer-tracking cameras are also positioned at the bottom edge of the lens; these collect light traveling the other way through the lens. Bathiche says that system’s viewing angle is about 20 degrees, but hopes that with tweaks to the lens design, this can be increased to 40 degrees.

Bathiche says the 3-D lens can replace the traditional backlight in a liquid crystal display (LCD) to create a glasses-free 3-D display. Light from the lens will shine through the liquid crystals, projecting images at the viewers. The quality of the resulting picture is limited by the screen’s refresh rate. A normal 240 Hertz LCD can accommodate two 3-D views, meaning that each viewer’s eye receives a video that refreshes at a rate of 60 Hertz. Any slower, and the frames the video would be jerky. Alternatively, four viewers could watch their own 2-D video using the same display at a refresh rate of 60 Hertz. If the video were split again, then the frames would become jerkier.

The technology is to some degree “at the mercy of what the LCD panel in front of the backlight can do,” says Michael Bove, director of the consumer electronics laboratory at MIT. To address this, Bathiche says Microsoft is pushing display manufacturers to make faster LCDs. Bathiche’s group is also exploring other ways to use the 3-D lens. If integrated into a backlight of a laptop, he says, it could provide a way to instantly toggle between a private view, in which the backlight steers the images from the screen toward a single person’s eyes, and a shared view, in which the backlight shines the images out in all directions.

Source: TechnologyReview.com

Split screen: Microsoft’s 3-D screen can project multiple images simultaneously. Here it is projecting a block of red and a block of blue onto a screen two meters away.

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The first-ever Nascar race to be broadcast in 3D will be presented on July 3, available on TV exclusively through DirecTV, but it will also be streamed live in 3D on Nascar’s Web site.

The Coke Zero 400 race in Daytona will be the first major sporting event to be streamed live in stereoscopic 3D online. Users will need a specific 3D computer, as well as active shutter glasses, to enjoy the 3D event. Those with only a 3D TV, though, can also watch as long as they have DirecTV, which is proving itself as an innovator in 3D broadcasting much in the same way it did with a huge adoption of HD content.

“One of our goals here at NASCAR is to continuously explore ways to improve the viewing experience for our fans. Offering the Coke Zero 400 in 3D on NASCAR.COM and select television distributors is a great example of that consistent exploration. Our fans have been asking us about 3D for several months, so we’re excited to deliver that to them for the first time ever in what will likely change how NASCAR is consumed moving forward,” said Nascar Media Group COO Jay Abraham in a statement.

Nascar joins a growing list of sports names that have made the jump to 3D. FIFA is providing unparalleled 3D coverage of the World Cup at this moment, the Yankees have decked out their stadium with 3D equipment, and even golf, with the Masters tournament earlier this year, has gotten the 3D treatment.

The online 3D stream will be available at nascar.com/racebuddy3D

Source: TGDaily.com
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UPDATE  6.22.10:

The fans of NASCAR have a reason to be happy as on July 3, 2010 at 7:30 pm EST from Daytona International Speedway the NASCAR Coke Zero 400 race will start and it will be broadcasted online for the owners of 3D Vision. But unlike with the 3D streaming of the Masters Gold Tournament that required you to use the 3D Vision Video Player or the Stereoscopic Player, this time the broadcast will be based on the 3D streaming technology developed with Microsoft’s Silverlight and announced earlier this month. The side effect of using the new technology for streaming is that the broadcast will be available only if you own a 3D Vision equipped PC as on other 3D setups it will most likely not work.

The requirements for watching the live 3D stream of the NASCAR race is that you have a 3D Vision PC, the latest NVIDIA Driver (257.21 GPU and 3D Vision driver), and the latest Silverlight plug-in installed (v4.0.50401 or newer) as you’ll be watching the event trough your browser. Currently it seems that there is an issue if you have SLI running with two or more video cards, so if you have trouble watching the 3D video stream just disable SLI for the moment and then reenable it after you finish watching. It sounds very easy, and the good news is that there is even a demo of the 3D streaming with the Silverlight already available, so that you can try if everything works fine before the actual live streaming in 3D starts. And hopefully there will be some recorded footage after the event to watch if you happen to miss the actual race.

- More information about the 3D Streaming of the event on the official NASCAR website…

Source: 3dvision-blog.com

ESPN (and its parent company Walt Disney) is operating a special laboratory in Austin, TX, where researchers are analyzing user response to the 3-D channel and its ads. The data will be used to enhance and shape future 3-D broadcasts. In a controlled living-room setting, scientists measure heart rate and skin conductivity and track the gaze of up to 4000 participants who will be exposed to new ad models over the Internet, mobile devices and TV screens.

After the World Cup ends, ESPN plans 3-D broadcasts of the MLB Home Run Derby on July 12, the ACC Championship and the BCS National Championship games in college football, and next year’s Big East tournament in college basketball. The network said it expects to carry about 85 3-D broadcasts this year. The rest of the time, the channel goes dark.

Beginning with the World Cup tournament, ESPN has required all commercials for the new channel to be produced in 3-D. As a result, it was estimated that the cost of 3-D commercials increased by 30 to 40 percent. Sony, Pixar, Gillette and Proctor & Gamble were the first to advertise with 3-D spots. The channel also aired a new 3-D “This is SportsCenter” spot, which showed anchor Stan Verrett demonstrating 3-D to Los Angeles Dodger Andre Ethier who accidentally breaks a 3-D camera with a baseball bat.
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So far, there aren’t that many 3-D TV set owners to watch ESPN’s broadcasts in their homes. Certain ESPN restaurants are carrying the programming, as are participating 3D movie theaters, and Sony, a sponsor of the channel’s launch, supplied a number of its new 3-D LCD sets to “ESPN Wide World of Sports” facility in Orlando, FL, where ESPN hosted a viewing party for fans.

Niclas Ericson, TV director for FIFA, told Wired magazine that he expected an audience of “at least a few hundred thousand per match” worldwide to watch the games in 3-D. That’s an inconsequential number compared to the more than 26 billion cumulative viewers estimated to be tuning in to the regular HD broadcasts, but that is expected given the cost and other hurdles consumers must overcome.

Source: http://blog.broadcastengineering.com/

From Creatasphere.com:

A key piece of gear during the first tests was Sony’s new MPE200 image processor, which was being designed to handle a number of stereo acquisition tasks, including correcting slight mechanical misalignments, as well as making color correction match between the two cameras. This is accomplished in real time, enabling the live broadcast.

After some testing, the team was confident in the Sony image processor. They next selected Element Technica’s Quasar 3D rigs, with Sony’s HDC-1500 HD broadcast cameras and Canon HJ 22ex zoom lenses to shoot the tournament.

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Canon was also advancing its developments, in particularly a model FPB-10 serial divider box. This technology enables the simultaneous operation of two lenses on a stereo rig, using one standard zoom demand and one standard focus demand. “There were a lot of tests done to see how well they tracked,” said Canon national marketing executive Larry Thorpe. “That apparently worked out very well primarily because our digital drivers are 16-bit precision for zoom and focus, so that allowed accurate tracking.”

“The big advantage was that we didn’t have to start making special lenses, because of the inherent precision of the standard digital drive units on both lenses,” he said, adding that the FPB-10 would now be available as a product through Canon.

Explained Element Technica co-founder Stephen Pizzo: “We worked with Sony to integrate its box into our system. The Quasar is now controllable by the Sony box, and this project accelerated our work to open up our system.”

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Broadcast Engineering details the massive amount of data to be captured and ingested during the World Cup Soccer event in South Africa using both tape and tapeless technologies.

“Recording is done on Sony HDCAM SR dual-stream VTRs (SRW5800) on-site and at the international broadcast center, as well as on EVS servers and will be managed in DVCProHD.”

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“EVS Hardware is capable of instant replay, loop recording, live clipping, playlist management, live slow motion, cuing and highlight editing”

………………………………………………………………..

U.S. audiences will be able to watch selected matches in 3D on ESPN using a 720p, 60fps side-by-side format for its World Cup coverage.

“Google’s interactive TV platform might lower costs and improve targeting of ad spots” says Bloomberg Businessweek

“Google is going to revolutionize the way we use media,” says Shattuck Groome, president of New York ad agency Gotham Direct Interactive”
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