Archive for the ‘Digital Cinema’ Category

Iron Man 2: Widest Release In History

Iron Man 2 to beat Batman’s Dark Knight in terms of number of screens (4,380 vs 4366) and likely will beat the B.O. haul.

UPDATE: 5.7.10

NO RECORDS BROKEN: ‘Iron Man 2′ Opens To $52.4M Friday. I wonder if Marvel and Paramount are wishing this had been a 3D release thus inflating the numbers to a more stellar peak.

When you see the advertisements on TV and they say:

“LIMITED ENGAGEMENT” means one or two screens only in major cities and not for long before it disappears.  Woody Allen movies tend to go out this way.
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“AT SELECT THEATERS” means a larger handful of theaters (approx. 500)  as in the studio is putting their toe in the water before rolling out and building up a head of steam.

“AT A THEATER NEAR YOU” means fairly wide in terms of distribution. Lotsa prints (approx. 2000) in lotsa theaters. Shouldn’t have a problem getting in to see this one.

“EVERYWHERE” means saturation and by todays measure is over 4,000 screens and suggests that you can see it on every street corner.  Digital prints and multiplexes means a bigger footprint for the studios thus pushing out the smaller films.

Most tentpole films come out as a carpet bomb picking up as much coin as possible during the opening weekend and if the film is any good it will not drop more than 50% the following week.

To put the current release patterns into perspective, look at Steven Spielberg’s JAWS released in 1975. It was the first Hollywood release to open wide in 464 theaters and use extensive television advertising to support it. A month after opening it expanded to 675 theaters.  Contrast that with todays tentpole releases which in the case of IRON MAN 2 tops out at over 4K screens.

Old Skool movie critic Roger Ebert hates 3D (and you should too)

In the latest edition of Newsweek, Roger Ebert runs out of thumbs as he provides some very good arguments as to why we should all be 3D skeptics:


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“3-D is a waste of a perfectly good dimension. Hollywood’s current crazy stampede toward it is suicidal. It adds nothing essential to the moviegoing experience. For some, it is an annoying distraction. For others, it creates nausea and headaches. It is driven largely to sell expensive projection equipment and add a $5 to $7.50 surcharge on already expensive movie tickets. Its image is noticeably darker than standard 2-D. It is unsuitable for grown-up films of any seriousness. It limits the freedom of directors to make films as they choose. For moviegoers in the PG-13 and R ranges, it only rarely provides an experience worth paying a premium for.”

Sony EX3 prototype 3D camcorder

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SI-2K: 3D

Last week I had the good fortune of training with Sinclair Fleming, one of the senior engineers at Silicon Imaging (www.si-2k.com) on their new 3D system.

The system easily connects two SI-2K mini camera heads to a laptop, workstation, or SI Cinedeck. The system is capable of recording uncompressed RAW or Cineform RAW data. Cineform data from both left and right eyes is saved and synchronized in a single Quicktime-wrapped Cineform file with active-metadata for instantaneous import and management in Final Cut Pro and Avid Media Composer.

Looking forward to the shoot this week and upcoming post-production!

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– Tashi Trieu

3D Film Factory Debuts World’s Most Affordable 3D Camera Rig

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North American consumers to lead the way in 3D adoption

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HD Video Phone Demo using Nokia N8

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RealD comes up with the ultimate 3D App for iPad

Earlier this month I mentioned that 3eality’s camera utilized an app on the ipad that worked as a controller and display for the 3D metadata.  Now comes RealD’s Professional Stereo 3D Calculator featuring the ability to calculate:

  • Parallax – know the depth of a shot by seeing the actual positive and negative parallax values at any distance with the subject in focus
  • Separation – learn how various objects in each shot will affect the on-screen image quality based on separation and distance from the cameras (includes “Maximum Positive On-Screen Offset”)
  • Lens – determine the appropriate lens or zoom to achieve the desired 3D effect
  • Shooting style – choose “Converged” or “Parallel” style to customize shots and plan post-production workflow
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  • Camera Setup – set camera model, lens type and interaxial range; test real shots with interactive shot settings and quickly rearrange the setup real-time
  • Stereo Solver™ Mode gives the exact settings needed to accomplish any shot while ensuring far objects’ parallax never goes over defined maximum on-screen offset
  • S3D Calculator Mode functions as a pure 3D reference calculator with interactive value tables.
  • You may order yours from the iTunes store for a mere $299.99
  • RED Digital Cinema: NAB 2010

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    Scorsese throws his hat into 3D ring

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    About 3D & Digital Cinema

    If you are a tech head, cinema-phile, movie geek or digital imaging consultant, then we'd like to hear from you. Join us in our quest to explore all things digital and beyond. Of particular interest is how a product or new technology can be deployed and impacts storytelling. It may be something that effects how we download and enjoy filmed entertainment. It may pertain to how primary and secondary color grading will enhance a certain tale. The most important thing is that you are in the driver's seat as far as what you watch and how you choose to consume it.