It's a Brave New World – Blog edited by Scott Arundale

The first-ever Nascar race to be broadcast in 3D will be presented on July 3, available on TV exclusively through DirecTV, but it will also be streamed live in 3D on Nascar’s Web site.

The Coke Zero 400 race in Daytona will be the first major sporting event to be streamed live in stereoscopic 3D online. Users will need a specific 3D computer, as well as active shutter glasses, to enjoy the 3D event. Those with only a 3D TV, though, can also watch as long as they have DirecTV, which is proving itself as an innovator in 3D broadcasting much in the same way it did with a huge adoption of HD content.

“One of our goals here at NASCAR is to continuously explore ways to improve the viewing experience for our fans. Offering the Coke Zero 400 in 3D on NASCAR.COM and select television distributors is a great example of that consistent exploration. Our fans have been asking us about 3D for several months, so we’re excited to deliver that to them for the first time ever in what will likely change how NASCAR is consumed moving forward,” said Nascar Media Group COO Jay Abraham in a statement.

Nascar joins a growing list of sports names that have made the jump to 3D. FIFA is providing unparalleled 3D coverage of the World Cup at this moment, the Yankees have decked out their stadium with 3D equipment, and even golf, with the Masters tournament earlier this year, has gotten the 3D treatment.

The online 3D stream will be available at nascar.com/racebuddy3D

Source: TGDaily.com
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UPDATE  6.22.10:

The fans of NASCAR have a reason to be happy as on July 3, 2010 at 7:30 pm EST from Daytona International Speedway the NASCAR Coke Zero 400 race will start and it will be broadcasted online for the owners of 3D Vision. But unlike with the 3D streaming of the Masters Gold Tournament that required you to use the 3D Vision Video Player or the Stereoscopic Player, this time the broadcast will be based on the 3D streaming technology developed with Microsoft’s Silverlight and announced earlier this month. The side effect of using the new technology for streaming is that the broadcast will be available only if you own a 3D Vision equipped PC as on other 3D setups it will most likely not work.

The requirements for watching the live 3D stream of the NASCAR race is that you have a 3D Vision PC, the latest NVIDIA Driver (257.21 GPU and 3D Vision driver), and the latest Silverlight plug-in installed (v4.0.50401 or newer) as you’ll be watching the event trough your browser. Currently it seems that there is an issue if you have SLI running with two or more video cards, so if you have trouble watching the 3D video stream just disable SLI for the moment and then reenable it after you finish watching. It sounds very easy, and the good news is that there is even a demo of the 3D streaming with the Silverlight already available, so that you can try if everything works fine before the actual live streaming in 3D starts. And hopefully there will be some recorded footage after the event to watch if you happen to miss the actual race.

- More information about the 3D Streaming of the event on the official NASCAR website…

Source: 3dvision-blog.com

This is the final in a four part series by Tashi Trieu detailing a 3D commercial spot:

On-line Conform

Three versions of the commercial were decided upon. Two 30-second spots and a 2-minute version for a viral campaign.

Using Cineform tools and a few proprietary scripts, the Cineform Quicktimes were debayered and transcoded to 10-bit DPX sequences with a conversion to CPD log (Cineon Printing Density) characteristics to match the rest of our Lustre DI pipeline. The DPX sequences for both left and right eyes were conformed into stereo layers within Lustre 2011 using a single EDL exported from Avid.

Color Grading

Stereo 3D color grading requires a substantially greater time investment than 2D grading.

First both eyes must be matched. While both left and right eye cameras were identical and the lenses matched and exposure was set identically, there were slight inconsistencies between the cameras. The cameras would sometimes have slightly different tints depending on the scene and the sky would render differently due to the beam splitter. Specular highlights also vary from eye to eye depending on the angle. Minor adjustments were made to prevent a difference in luminance that would cause a flickering effect when viewed in 3D.

After matching both eyes secondary masks or geometries would be applied to a single eye and then copied to the other. If the masks were tracking objects with positive or negative parallax, I would offset a parent axis to correctly align it to correct for the disparity without needing to perform another track or create additional keyframes.

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Stereo 3D Compositing and Title Generation

All of the titles, captions, and animated logos were generated as 2D sources, but needed to be delivered in stereo. To do this, I used the native stereo toolset in Autodesk Smoke 2011. Smoke’s FBX camera was the primary tool I used. The FBX camera creates a 3D compositing environment where the convergence of stereo images can be manipulated and the stereo effect can be created using 2D images.

One shot required compositing of a 2D source into the stereo scene. Using the FBX camera within Action, I brought the 2D image into the scene and adjusted the convergence to create artificial depth. The stereo tools in Smoke made this very process very fast and easily repeatable for all of the different versions of the commercial.

Text overlays, 3D titles, and logos were all authored as mono images, but went through the same process as the stereo composites. The Action node in Smoke/Flame allows for repeatability of setups so the creation of many versions of the commercial was very fast and easy.

If you would like a PDF containing the entire series of posts, you may request a copy: info@mercerfilm.tv

Update 6.19.10:

Pixar/Disney is enjoying a $104 million weekend and it’s 11th number #1 opener.  Toy Story 3 is only the 3rd animated film in history to gross over $100 miilion in a 3 way weekend, thanks in part to the 3D upcharge

Woody, Buzz and the whole gang are back. As their owner Andy prepares to depart for college, his loyal toys find themselves in daycare where untamed tots with their sticky little fingers do not play nice. So, it’s all for one and one for all as they join Barbie’s counterpart Ken, a thespian hedgehog named Mr. Pricklepants and a pink, strawberry-scented teddy bear called Lots-o’-Huggin’ Bear to plan their great escape.

Toy Story 3 will be the only new 3D movie for June, but in July we are going to get three new titles, two of which are most likely a 2D to 3D conversions

Source: http://3dvision-blog.com/

June 18th: Toy Story 3
Animation
Movie trailer: http://www.youtube.com/watch?v=v_FfHA5whXc
More information: http://www.imdb.com/title/tt0435761/

July 2nd: The Last Airbender
Live action (2D->3D conversion)
Movie trailer: http://www.youtube.com/watch?v=7YgaVe19zs8
More information: http://www.imdb.com/title/tt0938283/

July 9th: Despicable Me
Animation
Movie trailer: http://www.youtube.com/watch?v=yOKtRJWBFL8
More information: http://www.imdb.com/title/tt1323594/

July 30th: Cats & Dogs 3: The Revenge of Kitty Galore
Live action (2D->3D conversion?)
Movie trailer: http://www.youtube.com/watch?v=AkeN2o0QRSE&feature=fvst
More information: http://www.imdb.com/title/tt1287468/

August 6th: Step-Up 3-D
Live action
Movie trailer: http://www.youtube.com/watch?v=89TLbK6o-og
More information: http://www.imdb.com/title/tt1193631/

August 11th: Around the World in 50 Years 3D
Animation
Movie trailer: http://www.youtube.com/watch?v=3A55eR0c … re=related
More information: http://www.imdb.com/title/tt1230204/

August 27th: Piranha 3-D
Live action (2D->3D conversion)
Movie trailer: http://www.youtube.com/watch?v=nQz4fSHtpxk
More information: http://www.imdb.com/title/tt0464154/

September 10th: Resident Evil: Afterlife
Live action
Movie trailer: http://www.youtube.com/watch?v=9dc5iiT0f1s
More information: http://www.imdb.com/title/tt1220634/

September 24th: Legend of the Guardians: The Owls of Ga’Hoole
The cialis 40 mg more bed bug bites you have means the more time you invest sleeping. There are people in this world who are unaware of such problems cialis no prescription either by ignoring it or being hesitant to get treated. Kamagra users are very generic india viagra much happy with this drug in order to stay away from the major illness. You should also be aroused to get erection by levitra professional online using this drink. Animation
Movie trailer: http://www.youtube.com/watch?v=pikm7QJSmOM
More information: http://www.imdb.com/title/tt1219342/

October 1st: Alpha and Omega
Animation
Movie trailer: n/a
More information: http://www.imdb.com/title/tt1213012/

October 15th: Jackass 3-D
Live action
Movie trailer: n/a
More information: http://www.imdb.com/title/tt1116184/

October 22nd: Saw VII 3D
Live action
Movie trailer: http://www.youtube.com/watch?v=U55iSekiBIw
More information: http://www.imdb.com/title/tt1477076/

November 5th: Megamind
Animation
Movie trailer: http://www.youtube.com/watch?v=Wtf2vk0BCsc
More information: http://www.imdb.com/title/tt1001526/

November 19th: Harry Potter and the Deathly Hallows: Part I
Live action (2D->3D conversion)
Movie trailer: http://www.youtube.com/watch?v=2MP7CHMeVjo
More information: http://www.imdb.com/title/tt0926084/

November 24th: Tangled (Rapunzel)
Animation
Movie trailer: http://www.youtube.com/watch?v=M-ANTQwZ5b0
More information: http://www.imdb.com/title/tt0398286/

December 10th: The Chronicles of Narnia: The Voyage of the Dawn Treader
Live action (2D To 3D Conversion)
Movie trailer: n/a
More information: http://www.imdb.com/title/tt0980970/

December 17th: Tron Legacy
Live action
Movie trailer: http://www.youtube.com/watch?v=L9szn1QQfas
More information: http://www.imdb.com/title/tt1104001/

December 17th: Yogi Bear
Animation
Movie trailer: n/a
More information: http://www.imdb.com/title/tt1302067/

December 22th: Gulliver’s Travels
Live action (2D To 3D Conversion)
Movie trailer: n/a
More information: http://www.imdb.com/title/tt1320261/

ESPN (and its parent company Walt Disney) is operating a special laboratory in Austin, TX, where researchers are analyzing user response to the 3-D channel and its ads. The data will be used to enhance and shape future 3-D broadcasts. In a controlled living-room setting, scientists measure heart rate and skin conductivity and track the gaze of up to 4000 participants who will be exposed to new ad models over the Internet, mobile devices and TV screens.

After the World Cup ends, ESPN plans 3-D broadcasts of the MLB Home Run Derby on July 12, the ACC Championship and the BCS National Championship games in college football, and next year’s Big East tournament in college basketball. The network said it expects to carry about 85 3-D broadcasts this year. The rest of the time, the channel goes dark.

Beginning with the World Cup tournament, ESPN has required all commercials for the new channel to be produced in 3-D. As a result, it was estimated that the cost of 3-D commercials increased by 30 to 40 percent. Sony, Pixar, Gillette and Proctor & Gamble were the first to advertise with 3-D spots. The channel also aired a new 3-D “This is SportsCenter” spot, which showed anchor Stan Verrett demonstrating 3-D to Los Angeles Dodger Andre Ethier who accidentally breaks a 3-D camera with a baseball bat.
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So far, there aren’t that many 3-D TV set owners to watch ESPN’s broadcasts in their homes. Certain ESPN restaurants are carrying the programming, as are participating 3D movie theaters, and Sony, a sponsor of the channel’s launch, supplied a number of its new 3-D LCD sets to “ESPN Wide World of Sports” facility in Orlando, FL, where ESPN hosted a viewing party for fans.

Niclas Ericson, TV director for FIFA, told Wired magazine that he expected an audience of “at least a few hundred thousand per match” worldwide to watch the games in 3-D. That’s an inconsequential number compared to the more than 26 billion cumulative viewers estimated to be tuning in to the regular HD broadcasts, but that is expected given the cost and other hurdles consumers must overcome.

Source: http://blog.broadcastengineering.com/

Who knew that a whole industry would come around to just selling and trading in new and used shades?

At least by now distributors understand that a cheap and plentiful supply of glasses is necessary for a successful release.  During the second 3D wave in the 1980’s a shortage of frames impacted one of the more successful film’s bottom line:

Comin’ at Ya! a modestly budgeted 3D “spaghetti western” enjoyed a limited release with solid B.O. in the late summer of 1981. It prepared to go wide despite an R rating (some violence and nudity) in the fall, but it stumbled badly.

“The reason: They’re weren’t enough glasses to supply audiences. Polarized viewers had not been manufactured in sufficient quantity to meet the demands for this picture.  By the time glasses production could be increased to cover the situation, most theatres were already booked into their Christmas schedules”.
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Source: 3-D MOVIES, A History and Filmography of Stereoscopic Cinema by R.M. Hayes  McFarland Press 1989

The Henson clan have not been idle since the passing of their father Jim Henson in 1990.  The older characters Kermit the Frog and Miss Piggy were sold to the Walt Disney company in 2004.   More recently they created original characters such as “Sid the Science Kid” who stars in a musical this month on June 21st.

Lisa Henson, daughter of the Muppets creator and CEO of The Jim Henson Co. while her brother Brian is chairman, sees making a 3D movie as a natural progression for the company.

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The company is looking at a 2013 release for the movie “The Power of the Dark Crystal” to be shot in Australia, directed by brothers Peter and Michael Spierig.

From Creatasphere.com:

A key piece of gear during the first tests was Sony’s new MPE200 image processor, which was being designed to handle a number of stereo acquisition tasks, including correcting slight mechanical misalignments, as well as making color correction match between the two cameras. This is accomplished in real time, enabling the live broadcast.

After some testing, the team was confident in the Sony image processor. They next selected Element Technica’s Quasar 3D rigs, with Sony’s HDC-1500 HD broadcast cameras and Canon HJ 22ex zoom lenses to shoot the tournament.

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Canon was also advancing its developments, in particularly a model FPB-10 serial divider box. This technology enables the simultaneous operation of two lenses on a stereo rig, using one standard zoom demand and one standard focus demand. “There were a lot of tests done to see how well they tracked,” said Canon national marketing executive Larry Thorpe. “That apparently worked out very well primarily because our digital drivers are 16-bit precision for zoom and focus, so that allowed accurate tracking.”

“The big advantage was that we didn’t have to start making special lenses, because of the inherent precision of the standard digital drive units on both lenses,” he said, adding that the FPB-10 would now be available as a product through Canon.

Explained Element Technica co-founder Stephen Pizzo: “We worked with Sony to integrate its box into our system. The Quasar is now controllable by the Sony box, and this project accelerated our work to open up our system.”

German filmmmaker Wim Wenders (Paris, Texas , Buena Vista Social Club) recently shot a documentary about legendary choreographer Pina Bausch and described 3d as “an ideal tool for documentary filmmakers”.

“I finished shooting now and I am in the middle of editing. It will be a long process. It is such a new thing to do a documentary in 3D”, Wenders told AFP in an interview during the Transylvania International Film Festival (TIFF) in Romania.

Though Pina Bausch passed away before filming was completed, Wenders was able to work with the grande dame’s dance ensemble Tanztheather in Germany, crafting a film about dance choreography and the use of space.

The reason later on was detected as to why people face this and that is due to the constant of dynamism we live in, we have viagra cheap uk literally invited this disease / anomaly in our lives. Like all other cialis vs levitra types of medication, it is best to be aware of the causes, symptoms and cures. When it comes to erectile dysfunction medication, they may work slowly to induce stability and calm state to the mind. viagra online prices enable effective way to attain erection in just a few clicks away. It should not be surprising therefore, that L-citrulline should work in a similar way, since it is viagra no prescription intimately involved in the production of nitric oxide. But shooting in 3D provided its own set of problems: “You have to forget everything you know about filmmaking. Because you have to organise the shots and the whole process in a very different way”.

Wenders remains bullish on the influence stereo filmmaking will have on the documentary genre comparing it to the effects HD and digital had 15 years prior.

“I think that 3D will do the same. In the future, every documentary will be shot that way.”

NVIDIA Demonstrates Online 3D Streaming.

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If you want to test drive the Nvidia, check out your local Fry’s Electronics.

Broadcast Engineering details the massive amount of data to be captured and ingested during the World Cup Soccer event in South Africa using both tape and tapeless technologies.

“Recording is done on Sony HDCAM SR dual-stream VTRs (SRW5800) on-site and at the international broadcast center, as well as on EVS servers and will be managed in DVCProHD.”

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“EVS Hardware is capable of instant replay, loop recording, live clipping, playlist management, live slow motion, cuing and highlight editing”

………………………………………………………………..

U.S. audiences will be able to watch selected matches in 3D on ESPN using a 720p, 60fps side-by-side format for its World Cup coverage.