“Google’s interactive TV platform might lower costs and improve targeting of ad spots” says Bloomberg Businessweek

“Google is going to revolutionize the way we use media,” says Shattuck Groome, president of New York ad agency Gotham Direct Interactive”
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While “free” is meant to be a very good price, you could argue that the clutter and intrusiveness of hidden pop-ups and links to advertisers makes for a very annoying experience on the web and soon-to-be on your TV set, as users are “re-directed” towards a product or brand.  On the plus side, it does level the playing field by lowering advertising costs and targeting customers and matching them with viewer interest and brands.  The hegemony that companies like Proctor and Gamble and Pepsico have enjoyed on the regular nets may be ending soon.

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