It is commonly acknowledged that sporting events have deep pockets and, in the case of the FIFA’s World Cup, a huge and loyal fan base around the globe. It is fitting then that broadcasters would foot the bill for what is considered to be an enormous and costly test of Sony’s and Quasar’s equipment.
In Broadcast Engineering’s article the issue is raised that the 3D camera rigs are rather large and require taking over extra seats that would otherwise be sold for top dollar to World Cup fans.
The introduction of this new technology may be premature, or as I refer to as an ongoing test, until the kinks (and the extra camera positions) are worked out.
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Many of the technical aspects of 3D continue to be ironed out. But Sky TV in Europe and ESPN here in the United States plan to roll out their 3D channels this summer just in time for the World Cup. It took years for theaters to re-equip their screens to handle 3D. It may take consumers and public venues mere months to update their displays as their investment in the new technology is considerably less. It remains to be seen how broad and how quickly the penetration of 3D in the TV market place will be and if audiences are willing to don the glasses in a Sports Bar or in the living room. Stay tuned.
-Scott Arundale
