Young People worldwide are addicted to media

COLLEGE PARK, Md., April 10 (UPI) — It doesn’t matter if a college student lives in the United States, Chile, China, Slovakia, Mexico or Lebanon — many are addicted to media, researchers say.

Susan D. Moeller of the University of Maryland and the director of International Center for Media & the Public Agenda says whether in developing countries or developed countries the findings are strikingly similar in how teens and young adults use media and how “addicted” they are to their cellphone, laptop or mp3 player.

The researchers and colleagues at the Salzburg Academy on Media & Global Change asked about 1,000 students in 10 countries on five continents to give up all media for 24 hours and record their experiences.

The study found the students reacted almost identically to being unplugged from media and used virtually the same words to describe their reactions, including: fretful, confused, anxious, irritable, insecure, nervous, restless, crazy, addicted, panicked, jealous, angry, lonely, dependent, depressed, jittery and paranoid.

“Perhaps naively, we assumed that we would find substantial differences among the students who took part in this study,” Moeller says in a statement.
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“After all, our partner universities come from very different regions and from countries with great disparities in economic development, culture and political governance.”

In short, the students were blind-sided by how much media have come to dominate their lives and their identity, Moeller says.

The study is at: http://theworldunplugged.wordpress.com/

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Chapman University wants to overtake USC and NYU

Film Studies: Chapman University wants to overtake USC and NYU.

The article in this Sunday’s L.A. Times sums it up nicely.
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It has been an extraordinary ride during the last four years.  I began teaching at Dodge College as an Adjunct Professor and was thrilled when Bob Bassett offered me a contract a year later.  The new Marion Knotts studio complex came with the usual wrinkles: too much technology and over-engineered but with time the school began to hit its stride.  In terms of post-production we offer 100 Avids along with DS Nitris, Smoke and Flame.  We still count ourselves as a “Film School” and it remains part of our name.  There is no other learning institution in the country that features both Autodesk Lustre and Spirit 4K.  I give a big shout out to Dan Leonard, Associate Dean and Chief Technology Officer who is the mad scientist who put this rig together along with Deszo Magyar, Associate Dean and Chief Academic Officer who consistently reminds me that character development is key to a successful story.   I’m very much involved in Alumni relations as I believe the most important aspect of our program will be when graduates will return to Orange  and share their experiences.  It is happening now. We are building our own Dodge College/Chapman mafia and we have a great reputation in the industry for interns who are bright and committed and show up on time and ready to work!

- Scott Arundale

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Final Cut Pro is long overdue for a real upgrade

Many complained that FCP vers. 7 was not really worthy of a new number but belonged in the vers. 6 family.  In my opinion Apple has always been trigger happy with upgrades to all their software but nevertheless much of their brain trust has been noticeably absent when it comes to improving their editing platform.  It has been assumed that the tech wizards were otherwise engaged in the cash cows of iPhone and iPad.  This new version is long overdue.

Apple’s Final Cut Pro made its debut at NAB in 1998 before being released as a product the following year. The software has a history of April releases, though its last major version came in July 2009. The software itself hasn’t been a standalone product for quite a bit longer though, instead being wrapped up as part of Apple’s Final Cut Studio suite, which bundles together Final Cut Pro with Motion, DVD Studio, and Soundtrack Pro, as well as the Color and Compressor applications.

Reports began circulating in late February that Apple was nearing completion on a complete overhaul of the software that would bring Final Cut Pro into the 64-bit era and more importantly a release this spring. That report from Tech Crunch which cited anonymous sources, said that the design was both under the hood and sporting a new user interface.
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A new report from ProVideoCoalition says Apple plans on “taking over” the 10th Annual SuperMeet event taking place on April 12 to announce a new version of the software.

It may be time to break out the champagne.

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Dodge College now offers Feature Film Label

Shingle to fully-finance micro-budget films

By Rachel Abrams

In a rare move for a film school, Chapman University has launched a feature film production and distribution label, Chapman Entertainment.

The shingle will fully-finance micro-budget films in the $250,000 – $625,000 range from a mix of equity partners and private donors.

Bob Bassett, the dean of Dodge College of Film and Media Arts, will head the program, which, he says, will be open to both alumni and the filmmaking community at large.

“We really will take stories or scripts from anybody,” Bassett told Variety, adding that the group is actively pursuing two scripts, only one of which originated with an alum. “(But) the key aim is to help our alumni make a transition into the business.”

Bassett emphasized, however, that Chapman Entertainment will only be making fully-realized movies, not student films.

“In most film schools, the students make short films,” he said. “But that’s really not the currency of the business.”

Film schools do not normally enter in the film production and distribution business. The move, says Bassett, has much to do with teaching not just how to make a film, but how to get the film to an audience. To that end, Chapman is also one of the few schools which teaches marketing and film publicity to help teach students that just creating a film won’t make people want to see it, an idea he says is “rampant” in many schools.

“Part of our aim is to do something bold and to directly connected to the business.”

In a statement, the company says it will select projects based primarily on their appeal to a “younger demographic” and will look to release films through traditional independent channels.

Contact the variety newsroom at news@variety.com

From the LA Times:

In a high-stakes bid to raise its academic profile and help its alumni launch careers in filmmaking, Chapman University is creating a for-profit film production company that will make, own and distribute five to 10 feature films a year, college officials announced Wednesday.

The new company, Chapman Entertainment, will be run by the school’s Dodge College of Film and Media Arts. It’s being billed by the liberal arts college and professional school, located in Orange, as the first venture of its kind associated with an academic institution.

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“Our students are production assistants all over Hollywood right now, but we want to do something that’s going to put them in the driver’s seat,” said Bassett, who oversaw the establishment of the college’s $42-million Marion Knott Studios, a 76,000-square-foot, state-of-the-art studio complex.

“It’s not for students, it’s for alums,” Bassett said Wednesday. “It’s for people we’ve already trained and who have the chops.”

Under the arrangement, the company will make commercial movies in the so-called micro-budget range of $250,000 to $625,000. The films will lean toward youth-friendly genres such as comedies, thrillers and horror films, and will be aimed at a youthful demographic “that is more likely to embrace and access new media distribution channels,” according to a school-issued statement on the new venture.

Employing a combination of Dodge College post-graduates and industry professionals, productions will be funded by equity partners as well as philanthropic donors, the school said. Filmmakers whose projects are selected will be able to use the college’s production facilities and equipment for rates that will be factored into each project’s budget.

Screenplays will be solicited from a variety of sources, including major talent agencies, Bassett said. And although Chapman graduates will get priority consideration, scripts and project proposals may be submitted by anyone.

Bassett predicted that the new enterprise would help distinguish Dodge from older, better-known college film schools such as USC’s School of Cinematic Arts and New York University’s Tisch School of the Arts’ Kanbar Institute of Film and Television. He said the company would function like a professional film studio, “in a very modest way.”

Officials at USC, the American Film Institute and other film schools could not be reached for comment.

Dodge expects to soon name the first screenplay that the new company will develop. “I have two projects that we’re developing and have equity partners that are interested in them,” Bassett said. “It could be tomorrow or it could be a month from now.”

In interviews conducted on Dodge’s campus in recent months, several current students and post-graduates voiced approval of the venture.

“An MFA in film does not get you a job,” said Brian Faye, a 2010 graduate, “but the fact that they’re talking about funding a few pictures a year, I think that’s phenomenal. That’s the thing you can’t get anywhere else.”

Chapman has tapped Travis Knox, a 1998 Chapman graduate and producer — whose credits include “The Bucket List” and “Hairspray” — to oversee development, production and the company’s daily operations. Barbara Doyle, chair of the college’s film division and a former production associate at Tri-Star Pictures, will serve as executive in charge of production.

Speaking at a faculty meeting last fall, Doyle said the new venture would allow Chapman students to have a fully professional experience in bringing film projects from conception to fruition.

“The idea is not to do guerrilla films,” she said.

reed.johnson@latimes.com

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WB is the leader in digital distribution

Warner Bros. Digital Distribution (WBDD), a market leader in video-on-demand and electronic sell-through, announced it will expand its test offering of movies for rental through Warner Bros. Entertainment’s Facebook Movie Pages. Starting today at 10:00 pm Pacific Time / 1:00 am Eastern Time, consumers will be able to rent five additional titles directly through each film’s official Facebook Page using Facebook Credits. The films include “Harry Potter and the Sorcerer’s Stone,” “Harry Potter and the Chamber of Secrets,” “Inception,” “Life as We Know It” and “Yogi Bear.”

To rent a film, consumers simply click on the “watch now” icon to apply their Facebook Credits, and within seconds they will begin enjoying the film. This offering is presently available only to consumers in the United States.

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Fans will have full control over the film while watching it through their Facebook account for up to 48 hours from purchase. They can choose to watch it in full screen, pause the movie, and resume playing it when they log back into Facebook. Consumers will also have full Facebook functionality including the ability to post comments on the movie, interact with friends and update their status.

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World Wide B.O. still the champ despite economic downturn and piracy concerns

Studios claim higher budgets and skyrocketing marketing costs leave them in the poorhouse despite evidence to the contrary

LOS ANGELES – The Motion Picture Association of America, Inc. (MPAA) today released its annual Theatrical Market Statistics Report for 2010. The report shows that global box office receipts for all films released around the world reached an all time high of $31.8 billion, an increase of 8% over 2009. The U.S./Canada market repeated its peak performance from last year but remained flat at $10.6 billion. International box office increased by 13%, with the largest growth in Asia Pacific which grew by 21%. More than 40% of the Asia Pacific box office growth occurred in China. However, China remains a highly restrictive market for foreign film distribution.

The 3D market was a key driver at the U.S./Canada box office making up 21%, or $2.2 billion of the total, doubling last year’s performance, and compared to just 2% of the box office in 2008. One in three people in the U.S. and Canada saw a 3D movie in 2010. Younger moviegoers are avid consumers of the 3D experience; 64% of moviegoers ages 2-17 viewed at least one 3D movie in 2010.

“It was a strong year at the movies in 2010. Despite a weak economy, shifting business models, and the ongoing impact of digital theft, we had another record year at the global box office driven by growth outside the U.S. and Canada. In the U.S. and Canada 3D was the driving force,” said Bob Pisano, President and Interim CEO of the MPAA. “Higher value entertainment continues to make a significant contribution to box office revenues.”

John Fithian, President and CEO of the National Association of Theatre Owners, added: “The domestic theatrical market continues its strong performance. Box office has grown for four of the past five years, setting records in three of them. It has surpassed $10.5 billion for the past two years. The industry’s investments in digital cinema and 3D have begun to show dividends, with 3D releases doubling their share of the box office. Admissions, which are more volatile than box office, continue to hold their own in the face of a prolonged economic downturn. Theater owners continue to offer their patrons the lowest-priced form of out of home entertainment, with the average movie ticket – including premium-priced tickets – costing less than it did in 1970, adjusted for inflation.”

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The number of screens has remained constant over the past five years at around 150,000 worldwide; however digital screens have increased dramatically. Nearly one-quarter of all screens are now digital and over 60% of those are 3D-capable. In 2010, every region in the world more than doubled its digital screen count for an overall increase of 122%.

“Though innovation and technology continue to be a positive force for the theatrical business, driving moviegoers towards higher value 3D entertainment, the continued theft of movies online will have a sustained adverse impact on movie attendance in the coming years. It’s impossible to compete with free,” said Pisano. “We will continue to work with our industry partners to fight for common sense ways, through legislative, enforcement and legal avenues, to vigilantly protect the creativity at the heart of our industry from theft.”

For a detailed analysis of the 2010 MPAA Theatrical Market Statistics please click here.


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Third Reich 3D movies unearthed

Films shot on 3D in pre-war Nazi German have been unearthed in Berlin’s Federal Archives.

Two 30 minute black and white propaganda films in 1936 were found by Australian director Philippe Mora, who is prepping a feature length documentary on how the Nazis used images to manipulate reality.

Mora broke new ground with his first film “Swastika” when it was released in 1973 featuring previously unseen color footage from Hitler’s “home” movies shot on a 16mm camera by his mistress Eva Braun at the Berghof mountain retreat at Obersalzberg in the Bavarian alps.

Now he has discovered that the Nazis were decades ahead of Hollywood in developing a medium first popularized in the 1950s and now enjoying an international renaissance.

“The films are shot on 35mm — apparently with a prism in front of two lenses,” Mora who is at the Berlinale for his planned $13 million 3D biopic on Salvador Dali, starring Alan Cumming and Judy Davis that he plans to shoot in Germany, Australia and Spain.
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“They were made by an independent studio for Goebbels’ propaganda ministry and referred to as ‘raum film’ — or space film — which may be why no one ever realised since that they were 3D.”

One film, a musical set during a carnival entitled “So Real You Can Touch It” features close up shots of sizzling bratwurst on a barbeque; the other “Six Girls Roll into Weekend” has what may be UFA studio starlets living it up.

“The quality of the films is fantastic. The Nazis were obsessed with recording everything and every single image was controlled — it was all part of how they gained control of the country and its people,” Mora said.

He plans to incorporate the material in a 3D section of his documentary — working title “How the Third Reich Was Recorded” — and is convinced there is more vintage 3D footage out there to be found.

source: variety.com

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Roger Deakins may be calling it quits: “Whether I’ll Shoot on Film again, I Don’t Know”

Nine-time Academy Award nominated cinematographer Roger Deakins (The Coen Brothers films, The Shawshank Redemption, A Beautiful Mind, The Reader, Kundun) has seen the future, and it isn’t 35mm. Deakins has worked on film for 35 years. He is the type of veteran whom you would expect to be a film purist. Last year, for the first time in his long history, Deakins decided to shoot a feature length movie (Andrew Niccol’s science fiction thriller Now) using digital video cameras, and he’s not sure he’ll be going back to celluloid.

The technology and how it’s changing and the possibilities that are coming. This film Now, I’m shooting on a digital camera (Arri Alexa). First film I’ve shot digitally, because, frankly, it’s the first camera I’ve worked with that I’ve felt gives me something I can’t get on film. Whether I’ll shoot on film again, I don’t know. [Shooting on Digital] gives me a lot more options. It’s got more latitude, it’s got better color rendition. It’s faster. I can immediately see what I’m recording. I can time that image on set with a color-calibrated monitor. That coloring goes through the whole system, so it’s tied with the meta-data of the image. So that goes through the whole post-production chain, so it’s not a case of being in a lab and having to sit and then time a shot on a shot-by-shot because this has already got a control on it that’s set the timing for the shot, you know?

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The grain is unique, but on this film Now that I’m doing, I’m probably going to add grain for certain sequences where I feel that they would benefit having grain, just the look and the texture of it. Yeah, there are certain things about film emulsion that I love, and for certain projects, absolutely. I would certainly consider shooting film again, but you can add grain to a digital image. And, frankly, it’s not the technology that makes the great movies. I mean, if you went back to see Citizen Kane and you looked at it on a big screen and you looked at the quality of the image, I mean, frankly, some of it is not very…well, good’s not the right word, because technically it’s not as sharp. Some of it is very grainy. The lens quality is not as good as modern lenses. But…[Laughs] it’s still a better film than ninety-nine percent of what are made today. So, you know, it’s not just about technique and equipment.

Interview with David Chen / Slashfilm.com

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American Cinema Editors asks Film Festivals to add Editing Category

The American Cinema Editors are asking competitions and film festivals to consider adding a motion picture editing category.

While the role of the editor is a key element in film production production, the best editing is often relatively invisible. Designed to keep the audience in the story, the craft is often referred to as the “Invisible Art.”

To raise the visibility of editors, ACE has sent letters to the Shanghai International Film Festival, New York PictureStart Awards, Durban International Film Festival, Boston Film Festival and San Sebastian Film Festival. “We are approaching festivals that already honor cinematography and/or production design, but not editing,” explained Academy Award-nominated editor Stephen Rivkin (Avatar), a member of ACE’s board of directors.

The letter sent to those festivals explains: “The Editor creates the first cut as the film is being shot, which requires skills in storytelling, performance and shot selection, structure, rhythm, pace, length, taste and talent. This first viewing of the film is often the most important, as a first impression is formed and it helps the filmmakers to define the task ahead. The Director and Editor are collaborators in the process of refining and trimming, working closely together through completion and delivery of the final film.”

A separate letter was sent to the International Animated Film Society (ASIFA), which puts on the annual Annie Awards, asking for consideration for the unique role of the editor of animated movies.

“Editors on animated films are involved much earlier than in a live-action production,” the letter reads. “They help shape the story using storyboards, building a temp track, working with the Director on script issues, pacing and characters well before the actual production begins. Performance selection, storytelling, pace, rhythm, shot selection, cutting patterns, length are all elements that are common to both live action and animated film editing.”
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The American Cinema Editor’s Eddie Awards will be presented at the Beverly Hilton Saturday, February 19, 2011

For a complete list of the nominees you may go here


source: hollywoodreporter.com

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If 3D causes headaches… Drug makers take note!

NEW YORK — From Hollywood studios to Japanese TV makers, powerful business interests are betting 3-D will be the future of entertainment, despite a major drawback: It makes millions of people uncomfortable or sick.

Optometrists say as many as one in four viewers have problems watching 3-D movies and TV, either because 3-D causes tiresome eyestrain or because the viewer has problems perceiving depth in real life. In the worst cases, 3-D makes people queasy, leaves them dizzy or gives them headaches.

Based on an online survey, the American Optometric Association estimates that 25 per cent of Americans have experienced headaches, blurred vision, nausea or similar problems when viewing 3D.

Our eyes track an approaching object by turning inward, toward our noses.  Bring something close enough, and we look cross-eyed. 3D screens also elicit this response when they show something approaching the viewer.

The problem is that as the eyes turn inward, they also expect to focus closer, so the eyes have to curb their hard-wired inclination and focus back out.  This mismatch between where the eyes think the focus should be and where the screen actually is forces them to work extra hard.

“That causes at least part of the discomfort and fatigue that people are experiencing,” says Martin Banks, an optometry professor at U.C. Berkeley.

TV makers do their own testing, but don’t publish results. Samsung warns on its Australian website that its 3D TVs can cause “motion sickness, perceptual after effects, disorientation, eye strain, and decreased postural stability.” The last part means viewers risk losing balance and falling.

“We do not recommend watching 3D if you are in bad physical condition, need sleep or have been drinking alcohol,” the site says.
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Researchers have begun developing more lifelike 3-D displays that might address the problems, but they’re years or even decades from being available to the masses.

That isn’t deterring the entertainment industry, which is aware of the problem yet charging ahead with plans to create more movies and TV shows in 3-D. Jeff Katzenberg, CEO of Dreamworks Animation SKG Inc., calls 3-D “the greatest innovation that’s happened for the movie theaters and for moviegoers since color.”

Theater owners including AMC Entertainment Inc. and TV makers such as Panasonic Corp. are spending more than a billion dollars to upgrade theaters and TVs for 3-D. A handful of satellite and cable channels are already carrying 3-D programming; ESPN just announced its 3-D network will begin broadcasting 24 hours a day next month.

Yet there are already signs that consumers may not be as excited about 3-D as the entertainment and electronics industries are.

Last year, people were willing to pay an additional $3 or more per ticket for blockbuster 3-D movies such as “Avatar” and “Toy Story 3.” But that didn’t help the overall box office take: People spent $10.6 billion on movie tickets last year, down slightly from the year before. People went to the theater less, but spent more.

3-D TV sets were available in the U.S. for the first time last year, but shipments came in below forecasts, at just under 1.6 million for North America, according to DisplaySearch. Nevertheless, TV makers such as Samsung Electronics Co. and Panasonic are doubling down on 3-D and introduced more 3-D-capable models this month at the International Consumer Electronics Show in Las Vegas. Those models cost more than regular ones and require glasses, just like in theaters.

Research into how today’s 3-D screens affect viewers is only in its early stages. There have been no large-scale scientific studies.

source: AP/Marketing Magazine

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About 3D & Digital Cinema

If you are a tech head, cinema-phile, movie geek or digital imaging consultant, then we'd like to hear from you. Join us in our quest to explore all things digital and beyond. Of particular interest is how a product or new technology can be deployed and impacts storytelling. It may be something that effects how we download and enjoy filmed entertainment. It may pertain to how primary and secondary color grading will enhance a certain tale. The most important thing is that you are in the driver's seat as far as what you watch and how you choose to consume it.