>>> Beet.tv reports: >>>

In clever piece of technology, the Los Angeles-based software firm Panache created an ad solution which allows visitors to fast forward, sort of.

Although the ad goes much faster, the images and super fast sound track provide the commercial message which is featured in the segment.

Beet.tv spoke with Panache CEO Steve Robinson about the new format and how it actively engages viewers.

Panache is creating a number of innovative online video ad solutions for publishers including most of the big broadcasters — CBS, MSNBC and Fox. The company has been working closely with MTV for nearly two years.

The company has just announced that all its ad formats now work with HTML5.

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