Apple poised to enrage cable companies with new ad-blocking tech
- August 25th, 2012
- Posted in Digital Cinema . Editing . Hand Held Devices . Home Entertainment
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In a move that is sure to strike fear into broadcasters and advertisers everywhere, Apple (AAPL) is apparently working on technology that would automatically shut off broadcast advertisements in favor of preloaded content.AppleInsider reports that a new Apple patent covers a system of “seamless switching between radio and local media” that will let mobile devices “automatically switch between broadcast content and stored media to offer the user a type of customized content consumption experience.”
So for example, the new technology is capable of looking at a broadcaster’s typical scheduling and determining “when an upcoming broadcast segment or media item is not of interest to the user” before switching off to other content. AsAppleInsider notes, the technology is being developed “to include any audio or video that can be broadcast by a content source and received by an electronic device for playback,” meaning it could encompass both radio and television.
Needless to say, this type of innovation would qualify as “disruptive” for the broadcasting industry, and not in a good way. If recent events surrounding Dish and its “auto-hop” feature are any indication, Apple may be able to look forward to some fresh lawsuits if this technology ever finds its way to production devices.