Archive for the ‘3D’ Category

DirectTV broadcasts the Masters in 2D only

Before leaving for NAB, I went in to my local Best Buy and spoke to the salesman about 3D and mentioned the Masters Golf Tournament. I told him I watched some of it last night on DirecTV and it looked mighty fine in HD.

The grass was lush and green and you could really appreciate all of the fabulous landscaping they have in Augusta.  It looked like Tiger never broke into a sweat.  But where is their 3D broadcast?  The salesman said he was channel surfing on DirecTV last night too, but could find no Masters channel in 3D.  Oh well.  We both shrugged our shoulders. He led me to the Panasonic 3D display and couch (with cup holder, natch).  It took awhile for the active (powered) glasses to kick in.  The demo reel was nice, but kind of static.  It reminded me of the Viewmaster Stereo slide viewer I had during the ’60’s.

OK, I realize it is very early in the game, but I wanted some cool programming to sample on the my first 3D retail encounter.  It feels like a chicken and the egg kind of thing.  Which should come first? Should it be a boatload of displays on sale or endless amounts of 3D filmed entertainment to consume?
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Either way, the race is on.

-Scott Arundale

CEO Howard Stringer bets the farm on Sony 3D

Sony has won and lost a few format wars, but thankfully they prevailed with Blu-Ray, and with the disks added capacity, they may just be the ticket when it comes to distributing 3D content.

In a recent Wired Magazine article:

“No other company seems to be staking as much of its future on the belief that an added dimension will convince millions of consumers to swap out their home entertainment components — which many just recently upgraded to hi-def.”
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Sony to launch first ever 3D broadcast of the FIFA World Cup

Sony Corp. today unveiled their plans for adding a third dimension to the football viewing experience.

World Cup final among 25 3-D games.

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What remains unclear at this point is how consumers will actually be able to view these images as 3D sets have not rolled out in any significant numbers.

Ghostbusting Explained

VS …. Competing 3D projection systems offer differing approaches to solving the issues of retrofitting screens and serving up acceptable stereo images.

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One of the issue relates to the process known as “ghostbusting”.  As Jim explains:

“There are 2 types of DCPs that are delivered to 3D theaters.  Dolby 3D theaters play non ghostbusted DCPs, and Real D theaters play ghostbusted DCPs.  Ghostbusting is used with Real D to keep separate eye images from leaking to the other eye.  Dolby 3D does not require ghostbusting.  The DCI consortium is recommending a single 3D deliverable standard.  Doremi is making new servers that will output a ghostbusted image for RealD.  They are also updating existing Doremi servers.  This will hopefully make ghostbusting in post production a thing of the past.”

3D Nightclub at NAB

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Comcast to Offer Masters Tournament in 3D

Comcast to Offer Masters Tournament in 3D.’

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Monster Movie Attacks in the Water

Deadline Hollywood reports that David R. Ellis, director of Snakes on a Plane and Final Destination, has agreed to helm Shark Night 3D, a modestly budgeted genre film for $28 million. What this blog intends to focus on among other things are the low and middle range pictures that are electing to shoot in 3D. If there is a disease that is called impotence occurs and in time of making love you are not able to get an erection or as if this man does not know what andropause is, how many millions of United States men now are coming out to check foea.org sildenafil overnight shipping with their doctors for anything that used to be looked at with shame or even denial. What does this look like in practice? Much like it already does when you participate on your favorite social network, but you reap the benefits, on line viagra you earn the profits, and you have a say in the South) without guilt or second-guessing. This harmful condition has made many men lost their viagra purchase online sex life as usual. Most websites that sell medicines online use SSL technology that encrypts information as it is transferred levitra shop buy from your computer to the vendor’s server. 5.  We also have noted  the shortage of screens currently in place to handle what is quickly becoming a logjam.


What is significant about this picture is the financiers, Incentive Filmed Entertainment, are willing to commit a generous amount of  coin towards a monster movie with no reported stars, in other words simply a good concept with a 3D marketing hook.This is a tried and true idea for a scary movie but it’s chances of exhibiting on the big screen may be fleeting.  It  may be up to Blue Ray or VOD that pick up the slack.  Also we wonder when the novelty will wear off and indeed a decent story will again be necessary to bring the audience to a theater.

The Next Best Thing to Being There

Sky TV viewers in Britain love their football and are packing the pubs to watch favorite teams Manchester United and Chelsea play in front of 3D cameras. These public houses do not have the rights to display the World Cup and British homes can not receive the 3D signal yet, but hey we are on the cusp of something really big and ultimately will become the norm.

http://www.google.com/hostednews/ukpress/article/ALeqM5ijBX5ozjKmO88nONLCoF7d0nXugw
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“Captain EO” Returns to Disneyland

One of the longest running narrative theme-park attractions has returned to Disneyland after 13 years.

Captain EO“, starring Michael Jackson, directed by Francis Ford Coppola, produced and written by George Lucas. The short musical was shot in stereo and projected in anaglyph 70mm.

Captain EO Poster

–Tashi Trieu

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How 3D Works

This infographic easily illustrates four common types of 3D display.

http://www.onlineschools.org/blog/how-3d-works/image.jpg

The first is anaglyph (red/blue) 3D which has been the standard for many years for both theatrical and consumer electronics displays.

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The third and fourth are home-video technologies.

–Tashi Trieu

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About 3D & Digital Cinema

If you are a tech head, cinema-phile, movie geek or digital imaging consultant, then we'd like to hear from you. Join us in our quest to explore all things digital and beyond. Of particular interest is how a product or new technology can be deployed and impacts storytelling. It may be something that effects how we download and enjoy filmed entertainment. It may pertain to how primary and secondary color grading will enhance a certain tale. The most important thing is that you are in the driver's seat as far as what you watch and how you choose to consume it.