Archive for June, 2010

It’s about time! RealD glasses for kids

Just in time for summer movie season, RealD Inc. announced today that kid-sized RealD 3D glasses will be available nationwide in the USA and Canada beginning June 18 at theatres showing Disney●PIXAR’s “Toy Story 3.” Sealed in individual packaging to ensure they are sanitary and quality assured, kid-sized RealD 3D glasses are smaller versions of standard RealD 3D cinema glasses and designed to fit children 8 years of age and under. Kid-sized RealD 3D glasses are already available in select international markets.

Rebuttal: They are not “just in time” as my family watched the latest Shrek movie and they did not offer kid sized glasses but still managed to charge a premium for them.  Also, I’m not one for focussing on germs.  In fact I could care less as I wash my hands frequently and reach for the latest anti-bacterial gel that is placed around the facility.  But I’ve opened up those “sealed bags” and placed the RealD glasses on my head and I’ve noticed on more than on occasion that there are smudges on the lenses.  The Italian government has even gone so far as to label these recycled frames a health hazard.  So when a vendor has gone out of there way to make claims that these are “clean and fresh”, it gives me pause to think.

BUT THERE IS A BIGGER ISSUE HERE:
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Children’s Inter-Ocular distance is much shorter than adults.  Their eyes are set shorter apart.  Therefore they can not perceive 3D in the same manner as grown-ups.  Hell, they may not even be aware of depth perception and possibly may not care!  I came home one day to find my kids watching the Hannah Montana Concert movie in 3D wearing the anaglyph glasses but I noticed that the 2D disc was loaded.  It did not stop them from watching the movie nor did they complain.  The same could be said for just about any defective piece of software such as CD-ROM game that performs badly.  Children simply discard them and move on.  I wonder if 3D will accelerate the notion that all entertainment is disposable, like the glasses.

-Scott Arundale

3D Guru Lenny Lipton says it is over for 2D

At the closing keynote address on Monday’s 3DNext Summit in Culver City, the so-called father of 3D cinema predicted the end of  mono viewing.  Lenny Lipton, who also wrote the lyrics to the legendary Peter, Paul and Mary classic “Puff the Magic Dragon”, spelled out the demise of 2D cinema.

“People won’t admit it, but it’s all over for 2D cinema,” said Lipton, who holds more than 40 patents in the field of stereoscopic cinema and wrote the book “Foundations of Stereoscopic Cinema” in 1982. “And it’s not for creative reasons.  It’s for business reasons.”

Businessmen in the entertainment industry, Lipton said, have always embraced “new modalities” that allow them to increase prices. “There are remarkable parallels between the introduction of the sound cinema and the stereoscopic cinema,” he said, displaying a chart that also included the innovations of motion, sound, color, widescreen and stereoscopic presentations.

“In every case, exhibitors are able to charge more money. And that’s why 3D cinema isn’t going away.
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“You can’t turn off color, you can’t turn off sound, you can’t turn off 3D, and you can turn off the up-charge.”

After working with RealD, Lipton has founded a new company Oculus3D which has gone out of its way to find an affordable solution to the 3D paradigm.  Oculus has developed a 3D theatrical format that can use 35 mm projectors rather than requiring the more expensive digital projection equipment.

His stats: outfitting 100 screens with digital 3D costs $1.5 million, while 100 screens using the Oculus 3D 35 mm technology runs $230,000.

http://www.thewrap.com/ind-column/its-over-2d-cinema-says-father-3d-18372

Lisa Henson moves Muppets family business into 3rd Dimension

The Henson clan have not been idle since the passing of their father Jim Henson in 1990.  The older characters Kermit the Frog and Miss Piggy were sold to the Walt Disney company in 2004.   More recently they created original characters such as “Sid the Science Kid” who stars in a musical this month on June 21st.

Lisa Henson, daughter of the Muppets creator and CEO of The Jim Henson Co. while her brother Brian is chairman, sees making a 3D movie as a natural progression for the company.

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The company is looking at a 2013 release for the movie “The Power of the Dark Crystal” to be shot in Australia, directed by brothers Peter and Michael Spierig.

86 Tons of Equipment needed for 3D FIFA broadcasts

From Creatasphere.com:

A key piece of gear during the first tests was Sony’s new MPE200 image processor, which was being designed to handle a number of stereo acquisition tasks, including correcting slight mechanical misalignments, as well as making color correction match between the two cameras. This is accomplished in real time, enabling the live broadcast.

After some testing, the team was confident in the Sony image processor. They next selected Element Technica’s Quasar 3D rigs, with Sony’s HDC-1500 HD broadcast cameras and Canon HJ 22ex zoom lenses to shoot the tournament.

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Canon was also advancing its developments, in particularly a model FPB-10 serial divider box. This technology enables the simultaneous operation of two lenses on a stereo rig, using one standard zoom demand and one standard focus demand. “There were a lot of tests done to see how well they tracked,” said Canon national marketing executive Larry Thorpe. “That apparently worked out very well primarily because our digital drivers are 16-bit precision for zoom and focus, so that allowed accurate tracking.”

“The big advantage was that we didn’t have to start making special lenses, because of the inherent precision of the standard digital drive units on both lenses,” he said, adding that the FPB-10 would now be available as a product through Canon.

Explained Element Technica co-founder Stephen Pizzo: “We worked with Sony to integrate its box into our system. The Quasar is now controllable by the Sony box, and this project accelerated our work to open up our system.”

Video Flashback: Fifty Years Later, Radical as Ever: Godard’s ‘Breathless’

Indie Wire revisits a classic movie that inspired a generation of new filmmakers

Breathless (1959) starred Jean Paul Belmondo and Jean Seberg and started a revolution that spawned a number of movie critics’ careers.  Hell, it spawned a number of college courses in film as well.  Jean-Luc Godard went on to direct the cyber punk classic Alphaville (1964) that influenced filmmakers throughout the rest of the 20th century and beyond.

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“The radicalism of both “Breathless” and its maker haven’t changed. When the 79-year-old director recently premiered “Film Socialism” at Cannes (and mysteriously ditched out on the festival at the last minute), critical reactions were all across the map: Angry, frustrated, fascinated. “Breathless” did that upon its release in 1960, and still does it to this day.”

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Wim Wenders embraces 3D as tool for documentaries

German filmmmaker Wim Wenders (Paris, Texas , Buena Vista Social Club) recently shot a documentary about legendary choreographer Pina Bausch and described 3d as “an ideal tool for documentary filmmakers”.

“I finished shooting now and I am in the middle of editing. It will be a long process. It is such a new thing to do a documentary in 3D”, Wenders told AFP in an interview during the Transylvania International Film Festival (TIFF) in Romania.

Though Pina Bausch passed away before filming was completed, Wenders was able to work with the grande dame’s dance ensemble Tanztheather in Germany, crafting a film about dance choreography and the use of space.

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Wenders remains bullish on the influence stereo filmmaking will have on the documentary genre comparing it to the effects HD and digital had 15 years prior.

“I think that 3D will do the same. In the future, every documentary will be shot that way.”

Video Flashback: Betamax vs. VHS

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Sony learned it’s lesson after that one which is why 20 years later Blu-Ray has prevailed over HD-DVD and means there is a silver lining in every cloud.

NVIDIA Demonstrates Online 3D Streaming

NVIDIA Demonstrates Online 3D Streaming.

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Belgian company EVS to manage World Cup 3D ingest

Broadcast Engineering details the massive amount of data to be captured and ingested during the World Cup Soccer event in South Africa using both tape and tapeless technologies.

“Recording is done on Sony HDCAM SR dual-stream VTRs (SRW5800) on-site and at the international broadcast center, as well as on EVS servers and will be managed in DVCProHD.”

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EVS Hardware is capable of instant replay, loop recording, live clipping, playlist management, live slow motion, cuing and highlight editing”

………………………………………………………………..

U.S. audiences will be able to watch selected matches in 3D on ESPN using a 720p, 60fps side-by-side format for its World Cup coverage.

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